IEDC Award for New Media

2014 IEDC Awards Ribbon goldGrowing the life science in has been one of the economic endeavors I have been working on in recent time. After extensive and planning, a multi-channel campaign was launched that targets very specific sectors within the life science industry:

  • Cold Chain
  • Fill Finish
  • Hematology and Immunology
  • Medical Devices

The usual suspects of digital marketing, print advertising, events and tradeshows and were employed to generate new leads.

I also utilized social in the form of a Health IQ quiz that was designed to be fun, informative and interactive. It generated some great results and figured it was worth submitting for the Economic Awards. I am pleased to say that the campaign was awarded in the category of New in a population greater than 500,000.

You can learn more about the life science campaign by visiting Georgia.org/LifeSciences.

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