ROBERT L. PAYNE
(813) 361-1566
robertleidingpayne[at]gmail[dot]com
www.robertpayne.net
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Summary of Qualifications
-Award-winning marketing and communications professional with more than 8 years of integrated and online marketing experience.
-Proven success generating and closing >$1M/qualified lead in highly competitive markets and industries.
-Unique ability to bridge the gap between technical and non-technical skill sets and manage marketing budgets >$500K.
-Featured in numerous trade publications and periodicals as an expert on email, mobile, social, and website marketing.
INDUSTRY EXPERIENCE
Director of Marketing
SAXOTECH, Inc.
Tampa, Fl
2011-Present
Highlights:
Grew lead pipeline through improved brand positioning and multichannel marketing, and helped to qualify and close individual new accounts of $11 million. Defined and executed large product strategies for audience development and social media involving multiple database structures and APIs, as well as smaller projects such as integrating YouTube video with JavaScript and HTML.
- Create and execute an integrated marketing communications plan for a global technology company
- Develop multi-channel marketing materials for complex technology platforms and complementary solutions
- Plan and execute multifaceted international events with creative strategies for multi-channel communication and lead generation
- Manage publicist and oversee all public relations efforts in North America and Europe
- Manage Salesforce.com specialist and lead pipeline
- Supervise external vendor relationships
- Lead all website initiatives with a focus on brand consistency, usability, persuasion architecture, search engine optimization and content management
Marketing Manager
SAXOTECH, Inc
Tampa, FL
2010-2011
Highlights:
Promoted to Director of Marketing after successfully branding and launching 2 new product lines while simultaneously managing the marketing activities for 4 business segments in America and Europe. Successfully created and managed high profile Web, email marketing, print, advertising, tradeshow and public relations projects involving multiple employees and stakeholders.
- Integrated marketing strategy development and execution
- Website design and development
- Social media marketing strategy, persona development, and content creation
- Public Relations
- Event marketing and management
- Copywriting for press releases, print, web, email
Marketing Director
Twelve Horses
Salt Lake City, UT | Reno, NV
2007-2009
Highlights:
Worked with key clients to implement social media strategies resulting in an increase of organic search traffic of more than 280% as well as top 3 positioning for primary keywords in a very competitive market. Packaged and priced social media deliverables and trained Account Executives on best practices and strategies using WordPress, Flickr and YouTube APIs, Facebook Toolkit, Twitter and RSS feeds.
-Managed the Twelve Horses brand identity and all interactive and traditional marketing initiatives including web development, search marketing, social media marketing, email marketing, event marketing and management, public relations, and advertising
-Led cross-functional teams to provide print and web design, social media marketing, video production, and event execution
-Correlated and analyzed marketing data and web analytics to develop strategic marketing plans and forecasting
-Managed media relations and the distribution of all press materials
-Provided client consulting and business development support for all product and service divisions
Clients have included:
Heavenly Mountain Resort: developed client’s online marketing plan and managed the interactive, social media, and search engine marketing objectives to position them as the leading ski resort destination online
Park City Mountain Resort: developed the relationship with the client and improved their marketing capabilities through search engine optimization, social media marketing consulting, and more effective messaging and copywriting
America’s Adventure Place: steered the Reno-Tahoe brand down the path of blogging, social media marketing, and video production as a means of further connecting with destination visitors and meeting planners
“Robert is an extremely dedicated, seasoned and independent marketing professional who understands what it takes to support Sales in an interactive environment. He is a driven & senior sparring partner for assisting the management team in creating and executing an added-value marketing plan and understands thoroughly the importance of lead creation and follow-up in B2B and B2C environments.”
Dean McBeth, Regional Sales Manager
“Robert Payne brings a solid marketing background to Twelve Horses. He is an unparalleled marketing professional and creates out of the box solutions for the unique challenges he faces on a daily basis. His ability to direct marketing strategy and execution and integrate advertising and pr efforts to leverage reach delivers significant results to the bottom line efforts of Twelve Horses.”
Eric Hiles, Solutions Engineer
Marketing Manager
Twelve Horses
Reno, NV
2005-2007
Highlights:
Promoted to Marketing Director after successfully launching new social media services department that grew to generate new client and upsell opportunities exceeding $1 million by the 2nd year. Received a Webby Award for blogging and podcasting series that focused on local businesses in key markets
-Led the redesign of the Twelve Horses website and implemented a brand refresh across all supporting collateral and communication mediums
-Implemented a comprehensive and award-winning blogging, podcasting, and social media strategy
-Facilitated all internal communications regarding changes in the brand, as well as additions of new strategies, products, and services
-Managed and prepared all external media and customer communications
-Responsible for all events and tradeshows as well as lead engagement and acquisition
-Conducted all ad creation and ad buys in targeted publications in key markets
-Produced all copywriting and messaging material for website, brochures, emails, press releases, advertisements, and social media
-Provided detailed reports on website, email, and public relations activities
-Served in a supporting role for all sales and business development activities as it relates to proposals, RFPs, and statements of work
“Robert is a tremendous and powerful writer, a creative and focused individual and is top in his class for relationship marketing. I would highly recommend Robert as an asset to any company that has an end goal of becoming successful.”
Kristy Crabtree, Director of Professional Services
“Robert does a fantastic job of getting the word out. He excels at public relations and has secured numerous articles for Twelve Horses in many types of publications. He is a fantastic people person – priceless at social networking events. He is very detailed focused and produces excellent quality work. His writing skills are top notch and could have a healthy career as a writer if he chose.”
Josh Kenzer, Director of Business Development
Publicist/Marketing Coordinator
Mandalay Resort Group
Reno, NV
2004-2005
Highlights:
Awarded “Simply the Best” for distinguished and exemplary performance in creating email and search engine marketing campaigns to drive hotel visits and loyalty campaign participation with returns on investments exceeding 450%.
-Coordinated the development of two monthly publications in partnership with the local Gazette-Journal
-Led the design and delivery of monthly email marketing campaigns with consistently positive ROI
-Managed two gaming property websites with emphasis on booking hotel room nights and gaming promotions
-Coordinated all search engine marketing placement and budget allocations in conjunction with Agency.com
-Prepared and distributed all public relations communications
-Organized sport, gaming, and entertainments events and served as liaison to all media
-Participated in hotel forecasting and market strategy
-Awarded “Simply the Best” for distinguished and exemplary performance
EDUCATION
Masters in Business Administration
University of Nevada
2004
Bachelor of Arts
History
Clemson University
1998
“Robert was an excellent student in two of my MBA classes. He was goal oriented, a good communicator, proactive about finding new learning opportunities, a great team member, and a very personable man. Now that he is at Twelve Horses, I see these same talents and appreciate his work as my colleague on the Board of the Reno-Tahoe American Marketing Association.”
Dr. Judy Strauss, Managerial Sciences Department Chair
PROFESSIONAL MEMBERSHIPS
NAA – Newspaper Association of America
INMA – International Newsmedia Marketing Association
AMA – American Marketing Association
AAF – American Advertising Federation
PRSA – Public Relations Society of America
YPN – Young Professional Network
“In the 3 years that Robert has volunteered his time with the Reno-Tahoe AMA, I have not only had the pleasure of working with him in my position as president, but I have also had the chance to get to know him as an individual. Robert is adept at serving in a variety of different roles, always eager to be involved and assist, and he possesses a wealth of marketing knowledge that has served our organization well.”
Dave Archer, Chief Executive Officer, Nevada’s Center for Entrepreneurship and Technology (NCET)
*References available upon request
