Tag Archives: economic development

IEDC Digital Marketing Webinar

Join me for an upcoming webinar on digital marketing for economic development for the International Economic Development Council.

Find out more about why The Future of Economic Development is Online at www.iedconline.org/web-pages/conferences-events/digital-marketing-webinar-series.

Oct. 27th: What You Need to Know about Digital Lead Generation | 2:30 p.m. to 4 p.m. ET

How do you turn a visit to your website into an investment? First impressions matter. Digital lead generation is all about capitalizing on prospects: first by wowing them, and then by connecting with them. Discover the seven strategies to supercharge your organization’s digital lead generation efforts. This webinar teaches participants how to create a customer-focused website, as well as how to both promote it and make use of tools that will maintain a dynamic online conversation about your community.

Speakers:

payneGold Award for New Media: Robert Payne, Director of Account Management, Georgia Department of Economic Development Robert Payne has more than 15 years of digital marketing, technology and economic development experience.He currently serves as director of global account management for the Georgia Department of Economic Development. He and his team help the state of Georgia compete in global commerce, innovation, international trade and tourism across a variety of industry sectors including aerospace, information technology, advanced manufacturing, logistics and destination travel.

mazierGuillermo Mazier, Vice President of Strategic Accounts, Atlas Advertising | Denver, Colorado
Guillermo Mazier is Vice President of Strategic Accounts for Atlas Advertising. Atlas helps economic developers effectively reach site selection and prospect audiences through branding, digital marketing, and GIS enabled websites. Founded in 2001, Atlas has worked with more communities than any other marketing firm in the past 10 years including 165+ economic development clients in 46 states and six countries.

wakefieldJennifer Wakefield, APR, Vice President, Marketing and Communications | Orlando Economic Development Commission
As Vice President of Marketing & Communications, Jennifer manages the strategic marketing and communications efforts of the organization, including providing counsel to the organization’s executives and board officers. She also is managing the new regional business branding initiative. Jennifer has fifteen years of experience in marketing and communications and holds her accreditation of public relations (APR), which signifies a high level of professional experience, competence and ethical standards.

Real Success Video Platform

Real Success is my latest web development project, and it represents a culmination of more than 3 years of producing videos for the state of Georgia.

Using html 5 and YouTube’s api, this video hub has unique features that deliver a visually stunning experience with a focus on lead generation. I’ve always been a proponent of “real marketing” which to me means delivering your message through the voices of your customers. In other words, don’t listen to me, listen to them.

If the user pauses the video they are presented with the option to learn more information or view another video that is tagged to the same industry. Alternatively, they can close the video player and explore other industries. Other features include a share feature for social and email and a scrubbing tool, timecode and volume control.

Of course I think it’s cool, but check it out for yourself – Real Success.

Manufacturing Video

This manufacturing video is my latest creation. It is hard to believe that I started on the script in March, but it required a lot of moving parts to make it what it is. One thing is for sure, it took me to some pretty amazing places.

Hope you enjoy!

Automotive Economic Development Video

This is my latest video project, which took me to West Point, Georgia to detail the entire process of producing a Kia vehicle. The biggest aspect of the story is the customized workforce training that has been put in place to prepare Georgians for future job opportunities. In addition, it helps Kia to stay competitive and efficient.

I also had the chance to meet and interview the mayor of West Point. Kia’s presence has truly transformed his community in many positive ways. Historically, the town had fed its economy with the textile industry, but it had slowly deteriorated to the point of becoming obsolete.

When Kia expressed interest in their location, the mayor’s father went door to door to convince 20+ different property owners to come together to provide one contiguous mega site that would accommodate Kia’s plans. Now that’s small town tea on the porch collaboration.

Thanks to Dave Bolton and Billy Earle at Quick Start for supplying the b-roll of the manufacturing facility. Saved us a lot of time and money.

IEDC Award for New Media

2014 IEDC Awards Ribbon goldGrowing the life science industry in Georgia has been one of the economic development endeavors I have been working on in recent time. After extensive research and planning, a multi-channel marketing campaign was launched that targets very specific sectors within the life science industry:

  • Cold Chain
  • Fill Finish
  • Hematology and Immunology
  • HIT
  • Medical Devices

The usual suspects of digital marketing, print advertising, events and tradeshows and public relations were employed to generate new leads.

I also utilized social media in the form of a Health IQ quiz that was designed to be fun, informative and interactive. It generated some great results and figured it was worth submitting for the International Economic Development Awards. I am pleased to say that the campaign was awarded Gold in the category of New Media in a population greater than 500,000.

You can learn more about the life science campaign by visiting Georgia.org/LifeSciences.

ROI with a twist

Delta_Sky_sm

For an upcoming Delta Sky issue I wanted to take a different approach to your typical B-to-B ad. For most metro Atlanta professionals there is more to Georgia than just ATL. On the weekends we are hitting the mountains, beaches, golf courses and soaking up that sweet southern charm and historical landmarks that no other state can replicate.

When a certain senior executive has a seat and pulls the Delta Sky from the front pocket for a flip, I hope this ad catches their attention for a moment or two and gives them pause. Should I relocate or expand to the state of Georgia? Quite clearly the answer is yes.