About

I currently serve as the global director of account management for the Georgia Department of Economic Development. Primary responsibilities include creating and executing a global integrated marketing communications plan; brand positioning; guiding public relations activities; developing multi-channel marketing materials; supervising external vendor relationships with combined budgets exceeding $5M; and managing a team of account managers. I successfully collaborates with multiple government and community entities including the Governor’s Office, Mayor’s Office, Chambers of Commerce, boards and associations, as well as enterprise-level companies such as AT&T, CNN, Coca-Cola, Delta, Gulfstream, Kia, Porsche and many others.

My skill sets reach across all aspects of an integrated and multi-channel communication strategy. In the early days of database segmentation and digital marketing, I developed email marketing and web campaigns for Mandalay Resort Group, resulting in several awards for creative execution and exceptional return on investment. My work caught the attention of the interactive marketing company, Twelve Horses where I directed their corporate marketing, advertising, and public relations efforts, as well as provided strategic consulting for travel/tourism clients such as Park City, Heavenly Mountain Resort, and America’s Adventure Place.

Expanding beyond the Americas, I went on to direct the marketing initiatives for SAXOTECH (NewsCycle Solutions), a leading provider of content management, circulation and advertising solutions in use by more than 700 media organizations across the globe.

I have won numerous marketing and advertising awards including a WEBBY for one of the marketing industry’s first podcast series; Telly Awards for video production; and PRSA Awards for international and national communication strategies. I have worked in sales, marketing, advertising and public relations for a variety of companies, including Switchback PR & Marketing, Stoel Rives LLP, Preferred Capital Corporation and Patagonia.

I have an MBA with a specialization in marketing from the University of Nevada, and a Bachelor of Arts from Clemson University.

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Robert Payne