About

My skill sets reach across all aspects of an integrated and multi-channel communication strategy. In the early days of database segmentation and digital marketing, I developed email and search marketing campaigns for Mandalay Resort Group, resulting in several awards for creative execution and exceptional return on investment. My work caught the attention of the interactive marketing agency, Twelve Horses, where I directed their corporate marketing, advertising and public relations efforts, as well as provided strategic consulting for travel/tourism clients such as Park City, Heavenly Mountain Resort and America’s Adventure Place.

Expanding beyond the Americas, I went on to direct the marketing and communication initiatives for SAXOTECH (NewsCycle Solutions), a leading provider of digital publishing and advertising solutions in use by more than 700 media organizations across the globe.

Most recently, I served as the global director of account management for the Georgia Department of Economic Development for 7+ years before following my wife to Seattle for her job. I created and executed global marketing and communications strategies that exceeded benchmarks and consistently delivered strong ROIs; built brands; launched dozens of web applications; managed external agency relationships with combined budgets exceeding $5M; and led a team of account managers. I successfully collaborated with multiple government and community entities including the Governor’s Office, Mayor’s Office, Chambers of Commerce, boards and associations, as well as enterprise-level companies such as AT&T, CNN, Coca-Cola, Delta, Gulfstream, Kia, Porsche and many others.

I have won numerous marketing and advertising awards including a WEBBY for one of the marketing industry’s first podcast series; Gold Telly Awards for video production; PRSA Awards for international and national communication strategies; and IEDC Gold Awards for economic development campaigns. In addition, I have worked in sales, marketing, advertising and public relations for a variety of companies, including Switchback PR & Marketing, Stoel Rives LLP, Preferred Capital Corporation and Patagonia.

I have an MBA with a specialization in marketing from the University of Nevada, and a Bachelor of Arts from Clemson University.

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Robert Payne