Small Business Animation Video from Robert Payne on Vimeo.
My approach to videos has generally been – don’t listen to us, listen to them. And I still believe in that strategy. There is much power in hearing (and seeing) a credible and experienced individual explain how they were positively impacted by a solution of some kind. This type of visual storytelling can of course be supported by animation and infographics if needed.
However, in the case of this small business video I felt that a different approach was needed. Why? Because there are more than 700,000 incorporated businesses in Georgia and 99% of those are considered to be “small businesses.” It could be an aerospace company that makes drones for NASA or a microbrewery. The sheer breadth of industry sectors is staggering.
A pure animation approach with a narrator works in this case because it allows the viewer to get drawn in by the story and whimsy while still conveying some very specific information. What types of businesses they actually run becomes less important.
Others must agree because it recently received a few accolades.
- 2014 MarCom Awards: Gold Award in the Government Subcategory of Film & Video
- 2015 AVA Awards – Video for the Web/Government (Gold)
- 2014 Summit Emerging Media Awards: Leader Award (Bronze)
Photo credit: Samantha Young
It has been quite a week with a tour of Lockheed Martin’s facility, an interview with the CEO of Mercedes, and a video shoot at King’s Hawaiian.
Above is a video interview with John Linehan, EVP of King’s Hawaiian – great guy and very knowledgable about food processing and business strategy. Note the two camera angles. Generally I like to have someone else ask my questions, so that I can listen carefully and correct or redo as needed. Should wrap up the finished product in a couple of weeks.
Growing the life science industry in Georgia has been one of the economic development endeavors I have been working on in recent time. After extensive research and planning, a multi-channel marketing campaign was launched that targets very specific sectors within the life science industry:
- Cold Chain
- Fill Finish
- Hematology and Immunology
- Medical Devices
The usual suspects of digital marketing, print advertising, events and tradeshows and public relations were employed to generate new leads.
I also utilized social media in the form of a Health IQ quiz that was designed to be fun, informative and interactive. It generated some great results and figured it was worth submitting for the International Economic Development Awards. I am pleased to say that the campaign was awarded Gold in the category of New Media in a population greater than 500,000.
You can learn more about the life science campaign by visiting Georgia.org/LifeSciences.
Despite being a father and a working professional, I still enjoy playing around with photography when I can.
I took a recent course at Piedmont Park focused on lighting. Plenty of factors to consider, much of it requiring more gear than I care to sport around. But if you want to expand your knowledge and live in and around Atlanta, check out Mike Moreland. He brings the models and the gear, and you’ll certainly learn a few tricks. The true art though – in my humble opinion – is directing the model in the context of the scene.
Yes, I got these:
But I actually like this one – no light and off the cuff.
I can’t pretend to know for sure, but for me it encapsulates what I think many black men, especially in Ferguson, feel about the world around them. Want to get a greater appreciation? Hit the new Center for Civil and Human Rights in downtown Atlanta. We’ve come a long way, but there is still work to be done.
Small Business Animation Video from Robert Payne on Vimeo.
Another video under my belt. This time it is an animated video featuring two small business owners who need a little help.
Recently launched two new web projects in recent weeks.
When I came into economic development for the state of Georgia, one of the first projects I worked on was in conjunction with Harris Interactive. We surveyed a number of companies and site consultants to determine what the primary factors were for relocating or expanding a company. A number of outputs helped inform some crucial changes to our web initiatives, but it also allowed me to take a step back and look at how we publish news. It became clear that it was disparate.
Commerce was in one web property while Tourism or Film were siloed in their own web properties. It did not provide a holistic view of all that was happening in the state whether from a manufacturing or say a lifestyle perspective. In addition, I have also always been a fan of the saying, no single mode of communication is 100% effective.
Therefore, I sought about creating a new newsroom that integrated all departments and content types under one roof. I hope to build in further business logic, but for now the tag based architecture of the site along with utilization of xml bring a better experience to all that is happening.
International Lead Generation
It is one thing to translate web copy into different international languages, but it is another to recognize the IP address a of website visitor and then customize the on-site experience. That is exactly was Get Smart Content allows for when an international visitor, for example, comes to our site. You may ask, well, what if a Japanese person enters the website while they are in the United States? Good question. That is what the language flags are for on the homepage.
I hope to keep building out this solution, but for now I have 11 international pages that use Get Smart and integrate with Salesforce.com.
Cool stuff coming that uses ESRI and ArcGIS. Just have to keep drinking my Google juice.
In the past 2 years I have produced dozens of videos dealing with aerospace, agribusiness, manufacturing, life sciences and international trade. Some have even won video awards. But it has been a real pleasure working on this one for Georgia’s film industry. Tax incentives can be a hot topic, but in my opinion this one so clearly demonstrates the positive impact they can provide.
Film Industry Video from Robert Payne on Vimeo.
A few takeaways:
The crew at Devious Maids were very accommodating and helped to capture much of the b-roll. The part with Brigid Capelletti was not planned, but while she was handling lighting we struck up a conversation. Beneath the Carhartts and big knife on her side she proved to be an articulate and intelligent woman. I asked her if she would mind speaking on camera. She agreed but needed to check with her boss. Her boss admitted her to the makeup truck and she came back looking like a completely different person.
The Lifecycle Center is an amazing example of recycling. Now I know where to go to get Italian slate, wooden blinds, door knobs, mantels and much more for cheap prices.
John Raulet probably knows the location of more abandoned warehouses in Southwest Atlanta than anyone else. What he has done with one is what entrepreneurship is all about.
I’ve always thought of Atlantic Station as a shopping center. Now I know there are dozens of talented illustrators and animators creating fictitious characters just above the street.
After the interview at Cofer Brothers I’ll never look at a small Georgia town in the same light again – there is always so much more than meets the eye.
Wow, I’m 40. Chased a few dreams, found one or two. But nothing compares to my wife and two boys. Houston will soon be 6, and Heyward is approaching 6 months. They all recently joined me on the trail for a great 10 mile hike. My birthday wish is for more time by the fire as we share a common respect for the world around us and plans for the next adventure.