Test Your Health IQ

Georgia_HealthIQ

This is a way of combining responsive design with an interactive quiz and a robust SEM and social media strategy to drive qualified traffic to your tradeshow booth.

It took a lot of effort coming up with the strategy – finding the budget – soliciting partners and sponsors – establishing terms and conditions – and marketing it via paid and organic social media as well as SEM. Results were strong and ultimately two winners were selected.

Background

Each year Georgia attends the world’s largest health IT gathering: the Health Information Management Systems Society (HIMSS) conference. The Hospital Management Systems Society (that later became HIMSS) was in fact founded in Georgia. Today, HIMSS is an organization made up of healthcare providers and technology suppliers (vendors) with chapters across the nation.

This year we wanted to create a fun and interactive means of educating tradeshow attendees about the life science assets that Georgia has to offer. The idea for a Health IQ quiz was born. Participants were able to take the quiz on any desktop or mobile device of their preference, as well as share scores on their favorite social media channels. Winners had the potential to win a getaway to Savannah, Georgia or a year’s supply of Coca-Cola products.

All submissions and anyone using the custom hashtag #GAValueChain were displayed on a large flat screen as a live social media stream.

While the tradeshow and contest are over, you may still enjoy testing your health IQ knowledge. Have you been eating your Georgia Peaches? Give it a try here – Georgia.org/HealthIQ

Nicaragua

Nicaragua

More pics here

Gents,

I’m here in Atlanta with a few inches of snow and ice on the ground thinking about our recent surf trip to Nicaragua. Looking back I am a bit amazed that it all came together. Of course, it would not have happened without significant determination, especially considering the hurdles of wives, kids, work, money, schedules, weather, and the world. Even then William’s trip was cut short with his grandmother’s death. And Nathan, coming off the heels of Rolling Stone’s 50 Best Albums, managed to rupture his ear with a blow from his surfboard. Glad he could surf through it.

But how did it come to this?

Of course, it all started more than 25 years ago on a scrappy little windswell at Folly Beach. We rented a couple of boards from McKevlin’s Surf Shop back when the old man was still alive. We were hooked, and so began the ocean obsession.

In contrast to the powerful and pleasing aroma of surf wax, I can still smell the old Charleston buses that cost a quarter to eventually make it out to Isle of Palms, surfboards tucked in the seat next to us. We would surf all day.

Our parents had some understanding of the obsession because every now and then we’d get a new surfboard, skateboard, or managed to swing a pair of booties and gloves for those cold winter sessions. A trip to Florida here and there, and I’ll never forget surfing with Matt Kechele and Charlie Kuhn in Hatteras near Rodanthe Pier. They pulled aerials while we watched in grom-like amazement.

We competed a little in the Eastern Surfing Association contests, Coach Kowalski shouting directions from the beach, and we managed to get first place when Mikee Rawlings didn’t enter. For whatever reason that didn’t last. Maybe our parents were afraid we’d take the surfing lifestyle too far?

wrightsville_sm

Then there was Wrightsville Beach where we lived for 2 different summers. We were all in boarding school, so it was a real chance to cut off the neck tie and live life unhinged. How our parents let us live alone in a beach town at the age of 16 I’ll never know. At night we worked hard to convince girls we were in college, and in the morning we rode our bikes across the island to work as bus boys and housekeepers. But we surfed whenever there were waves.

engagement-1north_shore_web

College came and went and few, if any, waves were caught together. New York, Lake Tahoe and Charleston were all too vast of distances to organize an impromptu dawn patrol session. When we’d see each other over the holidays, cocktail parties and late night benders were the source of camaraderie. We got married. Life sped on.

Our friendship is not tied to surfing, for we share time and a place we call home. And whether we are backpacking around Europe, sitting in a deer stand, or sharing a glass of Sauvignon Blanc on the streets of Brooklyn, we find plenty of things to give each other shit about.

Nathan_Robert_William IMG_9589_sm

But Nicaragua got under my skin. It reminded me how much I love surfing, and how much I enjoy sharing it with you guys.

When are we going back?

Sincerely ~ Robert

Annual Reports

Annual_Report

Year_in_Review

FY2013

FY2012

If you have ever worked on a year in review or annual report then you know what it takes to encapsulate many months and multiple departments in a digestible format that is both creative and informative. It is no small task, and you more than likely took to Google in search of “award-winning annual reports” for creative inspiration.

After developing a strategy, outline and gathering all of the images and information needed to craft a completed piece, you’ll be left with one more challenge – the cover messaging and design.

In the case of economic development, or in a for-profit organization, it takes a community of people to accomplish something of substance. This year I took that concept a bit further by incorporating an abstract pie chart with “You” comprising the largest share. This extends to businesses that grow the economy – partner organizations that help businesses relocate or expand in Georgia – and tax payers, employees and those that are just now considering Georgia as their next destination.

We are all Partners in Progress, right? Click the Year in Review covers above to learn more.

Ann Ledbetter Green

 

My grandmother was an exceptional woman and played a significant role in my life. She died in March 2013 at the age of 93. On her 90th birthday I recorded an interview with her on and old DV camera. I was finally able to digitize the content and piece it together. Her strength of character, humor and heart shine through.

Interactive Holiday Cards

Coming up with a new holiday card each year can be a challenge. But it is a challenge I enjoy. This year my goal was to make a holiday card that could extend beyond our Department, and be usable and distributable by other state entities and citizens of Georgia.

Looking for other interactive holiday card ideas? Here’s a look back at the past two years of holiday cards I’ve worked on.


>>2012<<


>>2011<<

As you can see, Flash, HTML and Video have all played a role. This year responsive design was a significant consideration, so that individuals could view it on any type of device whether mobile, tablet or desktop.

It will be interesting to see what manifests next year.

Request_for_Proposal

10 Tips for Winning An RFP

Having been on both the submission and judging side of marketing, advertising and public relations Request for Proposals – or RFPs – I have a little insight into winning the business.

A considerable amount of time, billable hours and money go into these submissions, and they are very competitive. It is imperative that you get it right.

But so many people get it wrong. I am consistently amazed when large, globally recognized, award-winning agencies fumble some basic fundamentals.

You want to win, right?

 

Here are a few tips:

  1. Never let a junior employee complete an RFP on your behalf. It does a disservice to your brand, and it is a complete waste of time.
  2. Before you begin the submission look very carefully at how the points are allocated. You will quickly ascertain what is most important.
  3. Read the question carefully and make sure your answer specifically addresses what is being asked. Put yourself in the position of the judge who is reviewing countless other submissions. Did you get all the points that you could, or did you give some up by being vague or not following directions?
  4. Be very specific. Do not answer a question with, we specialize in brand activation and storytelling. Instead, give me an example of how you elevated a client’s brand with a unique strategy that produced quantifiable results.
  5. Make it very easy for the judge to find your supporting materials.
  6. Be aware that your competitors are going to do whatever it takes to win. For example, don’t just mention doing a radio spot or video as one strategy. Actually put one together.
  7. Do your research and then show it.
  8. Bring a senior representative with you to the oral presentation.
  9. Stand up when you present.
  10. Leave the judges with your complete presentation.

And one bonus since we should always turn it up to 11. Be exceptionally strategic and creative. If you are not prepared to kick ass then pass.

Georgia named No. 1 state in U.S. for business

Today was an exciting day at the Georgia State Capitol where we announced that Georgia has been named No. 1 state in U.S. for business by Site Selection magazine. Governor Deal along with senior executives from Home Depot, UPS and Gulfstream were there to kick it off and lay out the reasons why the state is well positioned. Commonalities across speakers were workforce, logistics and infrastructure. Read the article here.

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