Here is my latest production. An inside look in to the lives and businesses of three German companies who fabricate elevators you ride, industrial systems you need, and most of the world’s pressure gauges you depend on. It offers a little mountain biking, Mexican food, running, welding, robots and virtual reality.
As is often the case with these video productions, it provides me the opportunity to meet new people and get behind-the-scenes of what makes global companies tick. Before a video camera is ever turned on I have done quite a few things:
- An extensive amount of research on the company’s brand, operations, employees, and competitors.
- Met with company executives and stakeholders.
- Thought very carefully about the target audience and any cultural nuances.
- What kind of supporting locations and footage would bolster the story?
- How much can I realistically cover with the budget available?
- What are possible risks that I may face?
- How much crew do I really need?
- What permits do I need?
- What will effectively tie the piece together?
- What will be the timing for each shoot and where?
And the list goes on. But one key factor that I think is often underestimated is getting very busy executives to open up their lives and their companies. To potentially spend a whole day with me while we get this shot, and that shot, and that quote and, can you say it again but like this?
Don’t ever discount what your mom and dad taught you about being a people person. These productions require a lot of moving parts, and the coordination of many different people.
Once the video shoots have taken place there is a considerable amount of time spent:
- Selecting the right scenes and quotes.
- Making sure the international translations have the right message, tone and inflection.
- Developing the script.
- Listening to dozens of voice talents if the piece requires professional narration.
- Carefully choosing the right mix of music tracks and sound effects.
- Ensuring that each scene informs the next scene for a seamless story.
Sure, I’ve had many 5:00am starts, flipped an ATV, crashed a drone, equipment malfunctions, no shows, bad weather and host of other issues, but it is all part of the process in