I was recently tasked with creating a new video for the Global Commerce team here in Georgia, USA. This is not a simple task given the diversity of industry sectors the Global Commerce division targets for recruitment and relocation. From Aerospace to FinTech to Food Processing, each industry has its own requirements for success – with one exception. They all require talent to innovate and grow. Coupled with the tried and true approach of, don’t listen to us, listen to the companies that are here, and now you have a strategic approach to keep the narrative succinct and applicable to all.
This video project took me to a myriad locations across the state of Georgia:
UPS’s new SMART Hub, which is 1.2M square feet, or the size of 20 football fields. And I love the fact that every morning UPS drivers do calisthenics together before departing on their rounds.
In the heart of the Blue Ridge Mountains with Bill Oyster, owner of Oyster Bamboo Fly Rods.
In the brand new Telluride on a 2-mile test track at Kia Motors Manufacturing in West Point, Georgia.
In addition, the port of Savannah – headquarters for Gulfstream – King’s Hawaiian’s food processing facility in Hall County – the data center for InComm – the new Cyber Center in Augusta – Sany in Peachtree city, which is the same location “Avengers: End Game” used for their headquarters – and the list goes on.
I also spun out three separate videos from the larger finished piece:
- Delta Air Lines Leads the Way with a World-Class Worforce
- Oyster Bamboo Fly Rods
- UPS Continues to Innovate
It was a big project and a great experience, and I am thankful to the companies and individuals who opened their doors and took their time to help me tell a great story.