Robert Payne

Produced a new video recently. I know it is a little corporate but that is how it needed to roll. When I was writing the script, the main challenge was condensing 18 years of company history in to roughly 3 minutes. Of course, I got lost in Neo Sounds trying to find the right mood. [...]

Recently, my company moved office spaces to accommodate the growth we are experiencing. I’ve had the pleasure of working on improving the interior design of the new space from a somewhat stale corporate environment to one that is more inspiring. I’m still not done but progress has been made. Here are a few shots from [...]

Present This past week I have been working on how to best convey the features and functionality of our digital publishing capabilities. The above infographic is one piece of the puzzle. In took me back to my days at an interactive marketing agency where I was often working on the same type of product marketing [...]

You can click here or the above graphic to view this year’s holiday message. The Flash file does not have the supporting CSS and HTML that was originally used, but you’ll get the idea. My goal was to make it global in appeal and feature a broad range of clients that represent several different nationalities. [...]

Just put the finishing touches on a new Cloud Publishing brochure along with corresponding web pages. In addition, I ran a full 2-page spread in New & Tech to create some brand awareness and hopefully generate some new business. The above image is from the advertisement. I enjoyed learning more about the infrastructure for enterprise-level [...]

This year we had a very successful presence at IFRA Expo in Vienna, Austria. On the first day alone we had more than 90 people participate in our theatre demonstrations to learn more about how our product would bring greater efficiency and create new monetization strategies for their company’s multi-channel publishing endeavors. Our success was [...]

Was recently in Phoenix, Arizona for the Suburban Newspapers of America Fall 2011 Conference. It was nice to catch up with clients and visit with a few new prospects. Newspapers are exploring Groupon-esque and Daily Deal strategies to further monetize their existing web presence and corresponding connection to their local communities. There were some interesting [...]

When you embark upon a professional path or pursue a particular degree in school, you never know where it might lead. When I decided to specialize in marketing while working on my MBA, I never thought in a million years that I would eventually need to learn the features and functionalities of newspaper circulation systems. [...]

There is some discrepancy as to when the first newspaper was ever published in America, but suffice to say by the early 1700s ink met paper and they formed a lucrative and informative bond. Over the course of the past 300+ years many of our largest newspapers have evolved in to multifaceted media organizations publishing [...]

I just recently returned from the Ink+Beyond conference in Vancouver, BC where many of Canada’s largest newspapers and media companies were in attendance: Postmedia, Glacier Media and Black Press editors and publishers were there just to name a few. Everyone struck me as being quite positive about the future of media creation, and there were [...]