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Excellence in Economic Development Gold Award from the International Economic Development Council

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This marks my 7th Gold Award from the IEDC. Official press release:

Seattle, Wash. (September 28, 2023) – Greater Seattle Partners (GSP) received a 2023 Excellence in Economic Development Gold Award from the International Economic Development Council (IEDC) for the launch of Uncommon Thinkers Welcome. The award was bestowed specifically for the organization’s work in the Digital Media category that impacted 500,000+ residents. GSP also received the Bronze Award for Regionalism & Cross-Border Collaboration for population greater than 500,000. GSP was acknowledged and honored at the IEDC 2023 Annual Conference during the inaugural Recognition Night event in Dallas, TX, September 19.

“GSP has raised the bar for excellence in economic development with its Uncommon Thinkers Welcome program. This award is a testament to GSP’s dedication to its residents and serves as a great example of how economic development can help transform a community for the better,” said Nathan Ohle, IEDC President and CEO. “It is IEDC’s honor and privilege to present GSP with this award and recognize its leadership and innovation in the field of economic development!”

Every year IEDC looks specifically for economic development organizations, government entities, initiatives, and programs that have demonstrated consistent, exemplary performance in the economic development profession, leading the execution of projects that have a significant impact on revitalizing communities, and playing a major role in shaping and improving the practice of economic development.

“We are honored to receive this recognition from the IEDC. The goal of this project was to unite our public and private partners around an authentic brand position that captures the unconventional attributes that differentiate Greater Seattle from the rest of the world. In partnership with our fiercely creative friends at Mekanism, we conducted extensive regional and global research to inform the brand pillars and breathe life into what would ultimately become Uncommon Thinkers Welcome. It is very rewarding to see such strong results from the initial launch of the campaign, which would not have been possible without the help of so many amazing partners across the region that helped us clearly show – we don’t do things like everybody else,” said Robert Payne, vice president of marketing and communications.

“Since first partnering with GSP in 2019, we’ve been determined to prove that the fastest growing tech hub in the country is more than just rain,” said Lisa Zakroff, General Manager of Mekanism. “Together, we tapped into a truth about this region that resonated deeply with GSP’s partners, big and small, allowing for a campaign designed to feature them all. We loved the opportunity to galvanize so many
bedfellows who would seem strange anywhere but here.”

Uncommon Thinkers Welcome continues to garner regional adoption across Snohomish, King and Pierce County and has appeared in front of global forums across Europe and Asia. Driven by new ideas like we are, some of the regional companies and partners that have contributed to the growth of the brand are as follows:

  • Alaska Airlines
  • Amazon
  • Aquagga
  • Boeing
  • Campfire Coffee
  • Eighth Generation
  • Eviation
  • Feedme (Shubert Ho)
  • Just Evotec Biologics
  • Namatad
  • Pallet Shelter
  • Pokemon
  • Port of Everett
  • Port of Seattle
  • SAFE Boats
  • Seattle University
  • Spaceflight
  • TOTE Maritime
  • University of Washington
  • Virginia Mason Franciscan Health
  • Washington State University

To learn more about Uncommon Thinkers Welcome visit UncommonThinkersWelcome.com.

About Greater Seattle Partners

Greater Seattle Partners (GSP) is a public-private partnership that leads regional economic development through global business attraction, site selection and investment and trade opportunities in the greater Seattle region. GSP collaborates with community and economic development partners to ensure that every person in the Puget Sound region has the opportunity to prosper. We strive to attract and retain quality family/living wage jobs across all communities of the region. Throughout the world we tell the story of our talent, pioneering spirit, unique communities, and quality of life. For more information visit Greater-Seattle.com.

About the International Economic Development Council

The International Economic Development Council (IEDC) is a non-profit, non-partisan membership organization serving economic developers. With more than 4,300 members, IEDC is the largest organization of its kind. Economic developers promote economic well-being and quality of life for their communities by creating, retaining, and expanding jobs that facilitate growth, enhance wealth, and provide a stable tax base. From public to private, rural to urban, and local to international, IEDC’s members engage in the full range of economic development practices.\ Given the breadth of economic development work, our members are employed in various settings, including local, state, provincial, and federal governments, public-private partnerships, chambers of commerce, universities, and a variety of other institutions. When we succeed, our members create high-quality jobs, develop vibrant communities, and improve the quality of life in their regions. Learn more at iedconline.org

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Professional

We Speak Business

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I was recently tasked with creating a new video for the Global Commerce team here in Georgia, USA. This is not a simple task given the diversity of industry sectors the Global Commerce division targets for recruitment and relocation. From Aerospace to FinTech to Food Processing, each industry has its own requirements for success – with one exception. They all require talent to innovate and grow. Coupled with the tried and true approach of, don’t listen to us, listen to the companies that are here, and now you have a strategic approach to keep the narrative succinct and applicable to all.

This video project took me to a myriad locations across the state of Georgia:

Stogner Hill at the Hartsfield-Jackson Atlanta International Airport at dawn to shoot footage of planes taking off and landing.

UPS’s new SMART Hub, which is 1.2M square feet, or the size of 20 football fields. And I love the fact that every morning UPS drivers do calisthenics together before departing on their rounds.

In the heart of the Blue Ridge Mountains with Bill Oyster, owner of Oyster Bamboo Fly Rods.

In the brand new Telluride on a 2-mile test track at Kia Motors Manufacturing in West Point, Georgia.

In addition, the port of Savannah – headquarters for Gulfstream – King’s Hawaiian’s food processing facility in Hall County – the data center for InComm – the new Cyber Center in Augusta – Sany in Peachtree city, which is the same location “Avengers: End Game” used for their headquarters – and the list goes on.

I also spun out three separate videos from the larger finished piece:

It was a big project and a great experience, and I am thankful to the companies and individuals who opened their doors and took their time to help me tell a great story.

Professional

Film Works

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Update (May 21, 2019): I am pleased to learn this project has been awarded a Gold Telly Award.

At the end of the fiscal year I was approached by our deputy commissioner of film about producing a new film industry video – this was something I helped her produce a few years ago. The original piece was designed to illustrate the diversity of jobs and people the film industry employs, as well as the economic impact that radiates out, in some cases, from unexpected sources. Folks who are not deeply embedded in the industry do not always think about the carpenters, electricians, and people who supply contact lenses for zombies, so we wanted you to hear from them.

I thought about her request for a minute, but I ultimately suggested we do something different. The older video was still relevant and useful, so why not go an extra step and leverage the creative talent we have here in Georgia through a more thematic, possibly animated piece, that is whimsical and fun? And instead of locking up all our hard work in to one video file, let’s expand it out into a complementary web experience. She agreed!

You’ve probably seen the peach logo at the end of your favorite movies and T.V. shows, but another way film production companies can qualify for tax credits is by producing a film about filming in Georgia. Historically, we have not showcased these productions on Georgia.org, so I wanted to bring these in to the web experience to further leverage credible comments from famous producers and actors.

So here we began. We first looked around for some qualified animation companies in Georgia, of which there are many. But ultimately we landed on Floyd Country Productions who produces the popular hit show, Archer. There is always that bit about budget and deliverables that needs to get worked out, but suffice to say they were awesome to work with. The bonus came when Amber Nash agreed to do the voice of the character based on herself. We cranked on the script and got it to be about as non-governmenty as we could, while also delivering the salient stats and facts. Meanwhile, styling and character development were underway along with plans for the web experience.

I approached the web experience with the same outline of the script. The scrolling parallax design is divided in to sections that emphasize tax credits, jobs, workforce development, studio development and tourism with the final call-to-action sending the user to main film page with additional resources. The copy and associated video is designed to bolster that section with personality and proof of perspective from actual producers and actors.

We launched the whole thing on Film Day at the Georgia State Capitol. An audience of film industry people were gathered, and the Film Works video was warmly received. I even heard a “bravo!”

The same day we launched a digital marketing campaign on Facebook and LinkedIn, and the MPAA even picked it up and distributed it through their network.

It was great to finally see the end result grow wings and fly. You can check out the whole experience at Georgia.org/FilmWorks.

Now what to do when the deputy commissioner of film approaches me to do something new again?

Professional

Japanese Investment Video

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My latest video production is complete. It was quite a journey, but one that I thoroughly enjoyed. It is always fascinating to peer behind the curtain and see how global brands operate. But the best part is figuring out how best to tell their stories, and do it in a manner where the personality and the “real factor” shines through. This video is designed to be a handshake reaching across the globe to Japanese executives who are thinking about doing business in the United States. Even now, Georgia is home to more than 500 Japanese facilities employing over 30,000 Georgians.

Footage was captured at the JapanFest in Atlanta, the Cherry Blossom Festival in Macon, and company locations in Norcross, Peachtree City and Monroe. But the crux scene is at the restaurant. I was able to get each of the companies to Nakato, the oldest Japanese restaurant in Georgia, for a tatami-style dinner. Even the owners of Nakato, along with their daughter, joined us for a very special evening.

The culture and tradition of Japanese people is one of humility and respect, and it was an honor to work with all of the individuals it took to make this project a reality.

Professional

Southern Charm

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My most recent video production is the culmination of many other supporting video projects that have taken me across the state of Georgia, and behind-the-scenes of some incredible companies, over the past 5 years. In essence, I took a limited budget and made it in to a $250k production.

But I could not have done it without the great guys that make up the band, The Quiet Hounds. Their talent and genuine personalities carry the diverse scenes that are tightly edited to inform the next scene, and the next scene, and so on. I feel lucky to have been able to ink a sync agreement with them for this perfect song. I followed them to Athens, Georgia to record the live performance at the Georgia Theatre, and we spent a long night together at a recording studio in Midtown Atlanta. It has been a pleasure getting to know them.

How do you encapsulate an entire state in one video and do it well? That was indeed part of the challenge. I knew it could not be everything to everyone. Sure, there were sacrifices and difficult decisions along the way. But positive emotion is the great equalizer.

The video is now featured on Georgia.org and its affiliated social media properties – at all the Visitor Information Centers across the state – and baggage claim in the Hartsfield-Jackson Atlanta International Airport.

I hope this experience provides you with a taste of the authenticity, beauty, diversity and “southern charm” that I have come to find in Georgia . I feel it. The band feels it. Georgians feel it. I hope you do as well.

Do me a favor. Pop the video full screen and turn up your speakers.

A special thanks to the Quiet Hounds for lending their creativity, time and music to this piece.

“Southern Charm” Lyrics

All the gardenia on the sideway dropping like they want you.
I’m a believer on the highway when they’re playing our tune
driving up slowly though the gravel nothing stopping Sunday
Summer love songing in my longing we can do this our way

Hot city you are mine

Storms on your shoulder and I call it Paradise
Everyone knows this thunder only means bright lights for us

Hot city you are mine
So pretty on my arm

Hot city you are mine
So pretty on my arm
Tell me that you’ll make this rainstorm ours
make it ours
dancing through the black night
Hot city you are mine
Oh say that you are mine
This is where my southern charm will lye

This city home, this home is you, you are my summer love song
how do you do it, how do you make it hum
My heart is warm, my blood is red, this sweat is all I have to make it up to you, make it up to you, love.

Get the Song

Southern Charm

Behind-the-Scenes

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Print Ad Campaign

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One of the print buys I manage on a regular basis is Delta Sky. While many of the print publications out there are hard to quantify in comparison to digital tracking and analytics, I do see the value in this buy due to its captivated audience and sheer reach to business travelers. Good old circulation!

Taking a look back at the past 9 months, you can see the approach in terms of using real images and names of companies as opposed to your general ad fluff. It takes more work on my part to source all of the materials and get company approval, but I think it is worth it.

This post has been updated to include more examples.

Check them out: