Tag Archives: film

Film Works

At the end of the fiscal year I was approached by our deputy commissioner of film about producing a new film industry video – this was something I helped her produce a few years ago. The original piece was designed to illustrate the diversity of jobs and people the film industry employs, as well as the economic impact that radiates out, in some cases, from unexpected sources. Folks who are not deeply embedded in the industry do not always think about the carpenters, electricians, and people who supply contact lenses for zombies, so we wanted you to hear from them.

I thought about her request for a minute, but I ultimately suggested we do something different. The older video was still relevant and useful, so why not go an extra step and leverage the creative talent we have here in Georgia through a more thematic, possibly animated piece, that is whimsical and fun? And instead of locking up all our hard work in to one video file, let’s expand it out into a complementary web experience. She agreed!

You’ve probably seen the peach logo at the end of your favorite movies and T.V. shows, but another way film production companies can qualify for tax credits is by producing a film about filming in Georgia. Historically, we have not showcased these productions on Georgia.org, so I wanted to bring these in to the web experience to further leverage credible comments from famous producers and actors.

So here we began. We first looked around for some qualified animation companies in Georgia, of which there are many. But ultimately we landed on Floyd Country Productions who produces the popular hit show, Archer. There is always that bit about budget and deliverables that needs to get worked out, but suffice to say they were awesome to work with. The bonus came when Amber Nash agreed to do the voice of the character based on herself. We cranked on the script and got it to be about as non-governmenty as we could, while also delivering the salient stats and facts. Meanwhile, styling and character development were underway along with plans for the web experience.

I approached the web experience with the same outline of the script. The scrolling parallax design is divided in to sections that emphasize tax credits, jobs, workforce development, studio development and tourism with the final call-to-action sending the user to main film page with additional resources. The copy and associated video is designed to bolster that section with personality and proof of perspective from actual producers and actors.

We launched the whole thing on Film Day at the Georgia State Capitol. An audience of film industry people were gathered, and the Film Works video was warmly received. I even heard a “bravo!”

The same day we launched a digital marketing campaign on Facebook and LinkedIn, and the MPAA even picked it up and distributed it through their network.

It was great to finally see the end result grow wings and fly. You can check out the whole experience at Georgia.org/FilmWorks.

Now what to do when the deputy commissioner of film approaches me to do something new again?

Georgia’s Film Industry

In the past 2 years I have produced dozens of videos dealing with aerospace, agribusiness, manufacturing, life sciences and international trade. Some have even won video awards. But it has been a real pleasure working on this one for Georgia’s film industry. Tax incentives can be a hot topic, but in my opinion this one so clearly demonstrates the positive impact they can provide.

Film Industry Video from Robert Payne on Vimeo.

A few takeaways:

The crew at Devious Maids were very accommodating and helped to capture much of the b-roll. The part with Brigid Capelletti was not planned, but while she was handling lighting we struck up a conversation. Beneath the Carhartts and big knife on her side she proved to be an articulate and intelligent woman. I asked her if she would mind speaking on camera. She agreed but needed to check with her boss. Her boss admitted her to the makeup truck and she came back looking like a completely different person.

The Lifecycle Center is an amazing example of recycling. Now I know where to go to get Italian slate, wooden blinds, door knobs, mantels and much more for cheap prices.

John Raulet probably knows the location of more abandoned warehouses in Southwest Atlanta than anyone else. What he has done with one is what entrepreneurship is all about.

I’ve always thought of Atlantic Station as a shopping center. Now I know there are dozens of talented illustrators and animators creating fictitious characters just above the street.

After the interview at Cofer Brothers I’ll never look at a small Georgia town in the same light again – there is always so much more than meets the eye.