Having been on both the submission and judging side of marketing, advertising and public relations Request for Proposals – or RFPs – I have a little insight into winning the business.
A considerable amount of time, billable hours and money go into these submissions, and they are very competitive. It is imperative that you get it right.
But so many people get it wrong. I am consistently amazed when large, globally recognized, award-winning agencies fumble some basic fundamentals.
You want to win, right?
Here are a few tips:
Never let a junior employee complete an RFP on your behalf. It does a disservice to your brand, and it is a complete waste of time.
Before you begin the submission look very carefully at how the points are allocated. You will quickly ascertain what is most important.
Read the question carefully and make sure your answer specifically addresses what is being asked. Put yourself in the position of the judge who is reviewing countless other submissions. Did you get all the points that you could, or did you give some up by being vague or not following directions?
Be very specific. Do not answer a question with, we specialize in brand activation and storytelling. Instead, give me an example of how you elevated a client’s brand with a unique strategy that produced quantifiable results.
Make it very easy for the judge to find your supporting materials.
Be aware that your competitors are going to do whatever it takes to win. For example, don’t just mention doing a radio spot or video as one strategy. Actually put one together.
Do your research and then show it.
Bring a senior representative with you to the oral presentation.
Stand up when you present.
Leave the judges with your complete presentation.
And one bonus since we should always turn it up to 11. Be exceptionally strategic and creative. If you are not prepared to kick ass then pass.
Today was an exciting day at the Georgia State Capitol where we announced that Georgia has been named No. 1 state in U.S. for business by Site Selection magazine. Governor Deal along with senior executives from Home Depot, UPS and Gulfstream were there to kick it off and lay out the reasons why the state is well positioned. Commonalities across speakers were workforce, logistics and infrastructure. Read the article here.
I’ve produced and directed a number of videos in the past year. It is always rewarding when hard work pays off in the form of a satisfied company and/or client. It is even more satisfying when there is an award attached to the project.
This video required 3 separate shoots, scripting and infographic animation. The end result is a compelling story about diversifying risk and increasing profits through international trade. It is told from the perspective of the business owners. Blue Marble media shot and edited the piece.
This video is a culmination of interviews I conducted over the course of almost a year with many different brands in various industry sectors. It has been condensed down into a 2+ minute piece to convey Georgia’s economic development landscape. Blue Marble media shot and edited the piece.
For an upcoming Delta Sky issue I wanted to take a different approach to your typical B-to-B ad. For most metro Atlanta professionals there is more to Georgia than just ATL. On the weekends we are hitting the mountains, beaches, golf courses and soaking up that sweet southern charm and historical landmarks that no other state can replicate.
When a certain senior executive has a seat and pulls the Delta Sky from the front pocket for a flip, I hope this ad catches their attention for a moment or two and gives them pause. Should I relocate or expand to the state of Georgia? Quite clearly the answer is yes.
One of my favorite aspects of working for the state of Georgia is to travel and visit the businesses that make our economy hum. The entrepreneurial spirit and the sheer volume of activity is astonishing.
It was a true pleasure working with these 3 companies to tell their story about how they have been able to increase their exports through assistance from the International Trade Team. Their sincerity is obvious.
Here is my latest video project. It took me months to gather testimonials from companies such as Porsche, General Motors, Panasonic and several others. But the end product is a short (1:45) and concise testimonial for Georgia’s exceptional business environment. Hope you enjoy!
I know apps like Layar and Junaio have been around for a while, but this is the first time I have actually employed the technology in a print ad.
QR codes have proliferated the ad space, and still have their place, but the amount of actual scans in the b-to-b realm is a little disappointing. Regardless, companies like Layar and Junaio are now offering QR code scanning as well but with more bells and whistles.
One thing I have found when it comes to prompting the Augmented Reality experience on your iPhone, Android or Tablet: the greater resolution and contrasting information in the image the better results you’ll get.
Download Layar and give the above a scan and let me know if it works!
This year we wanted to take a different approach with our holiday card and make it a little bit more interactive with a few calls to action. Of course, we were careful to keep it light and spirited without beating you over the head with a marketing message. We hope you like it.
In the past couple of months I have had the distinct pleasure of interviewing a variety of individuals that play a significant role in Georgia’s economy. Some of the interviewees have consisted of the following:
Governor Nathan Deal
Mayor Kasim Reed
Commissioner Chris Cummiskey
Bud Peterson, President of Georgia Tech
And executives from Porsche, Panasonic and Baxter.
It is certainly a different approach than a written case study or a press release, but I find it to be a great mechanism for telling the economic development story and what Georgia has to offer both national and international businesses. And I get to ask the questions.:-)