Multi-channel Marketing

Convergence of Media, Marketing and Technology

Professional

Monasterio de Santa Catalina

Arequipa, Peru: Photo by Robert Payne

Travel

Big Air

Sebastian Inlet: Photo by Robert Payne

Travel

Walking the Dune Line

Death Valley: Photo by Robert Payne

Hiking

Digital Publishing & Audience Engagement

Content Management and Distribution to Multiple Channels

CMS

Pacific Coast

Russian River: Photo by Robert Payne

Musing

Backcountry Skiing

Lake Tahoe: Photo by Robert Payne

Skiing

Whitewater Kayaking

Middle Fork of the Feather: Photo by Robert Payne

Kayaking

Cloud Publishing

Fully Managed Infrastructure for the Media Industry

Cloud

Mountain Biking

Lake Tahoe: Photo by Robert Payne

Mountain Biking

Backpacking

Eastern Sierra: Photo by Robert Payne

Backpacking

Sea Kayaking

Anclote Key: Photo by Robert Payne

Kayaking

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Archive for 'Professional' Category

The Revolution and Brand Evolution of Newspapers

Jun 16th, 2011 by Robert | 0 comments

There is some discrepancy as to when the first newspaper was ever published in America, but suffice to say by the early 1700s ink met paper and they formed a lucrative and informative bond. Over the course of the past 300+ years many of our largest newspapers have evolved in to multifaceted media organizations publishing [...]

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Newspapers of Canada

May 6th, 2011 by Robert | 0 comments

I just recently returned from the Ink+Beyond conference in Vancouver, BC where many of Canada’s largest newspapers and media companies were in attendance: Postmedia, Glacier Media and Black Press editors and publishers were there just to name a few. Everyone struck me as being quite positive about the future of media creation, and there were [...]

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Event Marketing and the Brand Rub

Mar 2nd, 2011 by Robert | 0 comments

One fundamental aspect of marketing is that competition is fierce, and you must continually find new and distinct ways of resonating with prospects and customers. Of course, there are many different digital and traditional communication channels, and they all have their value. But there is nothing better for building relationships than actually getting people physically [...]

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Tampa Bay Business Journal’s Book of Lists”

Jan 25th, 2011 by Robert | 0 comments

The Tampa Bay Business Journal recently selected one of my photos for their “2011 Books of Lists.” They held a rather extravagant party at The Venue in Clearwater where more than 400 people were in attendance. The Cirque performer and the 7 different themed rooms, bars and food were definitely a nice touch. How Maria [...]

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Tis the Season for a Holiday Greeting

Jan 2nd, 2011 by Robert | 0 comments

Holiday cards are not what immediately comes to mind when we reflect upon a season full of color and lights, family and love, and hope and reflection. Unless, of course, these cards come loaded with cold hard cash. But I rather enjoy receiving them. They serve as a testament to the amount of friends, family [...]

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“I Listen Therefore I Am”

Nov 21st, 2010 by Robert | 0 comments

Visited the studios of NPR recently. Such an iconic brand that continues to evolve despite the emergence of many other communication channels. In fact, they were one of the first media companies to develop an iPad application – it is still one of the better ones out there today. I also attended a keynote luncheon [...]

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Media Makers Meet in Philadelphia

Sep 28th, 2010 by Robert | 0 comments

Publishers, Advertisers, and supporting vendors convened in Philadelphia, PA last week for the Suburban Newspapers of America (SNA) conference. I was among them as a speaker and representative of SAXOTECH to share ideas and discuss the future of media. The backdrop of Philadelphia, and the symbolic nature of the city, was not lost on attendees. [...]

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WordPress 3.0 is Here

Jun 17th, 2010 by Robert | 0 comments

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What’s next for PayPal, Google Checkout, and Amazon FPS?

May 12th, 2010 by Robert | 0 comments

The war for the title of head payment processor extraordinaire wages on with exciting new advances in the way we digitally transact. The basic premise has always been to give merchants the tools they need to accept payments online, and in turn a fee is extracted for the service. Consumers, on the other hand, can [...]

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Simply Web

Apr 9th, 2010 by Robert | 2 comments

Many small and medium-sized businesses fall in to the trap of making their websites way too bloated, difficult to change, and expensive to manage. Personally, I’ve been using WordPress as a website solution for quite some time. Why? Because it is powerful, flexible, and cost-effective. So when Charleston artist, Kat Hastie, mentioned she needed a [...]

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A blog featuring photos, videos, and descriptions of outdoor recreation and travel with an emphasis on Reno, Nevada, Lake Tahoe, California, Charleston, South Carolina, and Tampa, Florida.