Robert Payne

Case Studies are probably not the first thing you want to cozy up next to the fire with – and some can make your eyes bleed – but they are effective tools for communicating what you actually do for clients. Get beyond the marketing spin and there is some quality content there. This year I [...]

Just returned from San Antonio, Texas where I organized a special event for more than 400 publishers and media executives at the Sunset Station. Logistics from: Event Location Transportation Catering Specialty Drinks Country Band Mariachi Band Flamenco Dancers Booth Banners Posters Flyers Email Marketing Social Marketing Videography Photography Presentations …were all a part of the [...]

Produced a new video recently. I know it is a little corporate but that is how it needed to roll. When I was writing the script, the main challenge was condensing 18 years of company history in to roughly 3 minutes. Of course, I got lost in Neo Sounds trying to find the right mood. [...]

Recently, my company moved office spaces to accommodate the growth we are experiencing. I’ve had the pleasure of working on improving the interior design of the new space from a somewhat stale corporate environment to one that is more inspiring. I’m still not done but progress has been made. Here are a few shots from [...]

Present This past week I have been working on how to best convey the features and functionality of our digital publishing capabilities. The above infographic is one piece of the puzzle. In took me back to my days at an interactive marketing agency where I was often working on the same type of product marketing [...]

You can click here or the above graphic to view this year’s holiday message. The Flash file does not have the supporting CSS and HTML that was originally used, but you’ll get the idea. My goal was to make it global in appeal and feature a broad range of clients that represent several different nationalities. [...]

Just put the finishing touches on a new Cloud Publishing brochure along with corresponding web pages. In addition, I ran a full 2-page spread in New & Tech to create some brand awareness and hopefully generate some new business. The above image is from the advertisement. I enjoyed learning more about the infrastructure for enterprise-level [...]

This year we had a very successful presence at IFRA Expo in Vienna, Austria. On the first day alone we had more than 90 people participate in our theatre demonstrations to learn more about how our product would bring greater efficiency and create new monetization strategies for their company’s multi-channel publishing endeavors. Our success was [...]

Was recently in Phoenix, Arizona for the Suburban Newspapers of America Fall 2011 Conference. It was nice to catch up with clients and visit with a few new prospects. Newspapers are exploring Groupon-esque and Daily Deal strategies to further monetize their existing web presence and corresponding connection to their local communities. There were some interesting [...]

When you embark upon a professional path or pursue a particular degree in school, you never know where it might lead. When I decided to specialize in marketing while working on my MBA, I never thought in a million years that I would eventually need to learn the features and functionalities of newspaper circulation systems. [...]