I know apps like Layar and Junaio have been around for a while, but this is the first time I have actually employed the technology in a print ad.
QR codes have proliferated the ad space, and still have their place, but the amount of actual scans in the b-to-b realm is a little disappointing. Regardless, companies like Layar and Junaio are now offering QR code scanning as well but with more bells and whistles.
One thing I have found when it comes to prompting the Augmented Reality experience on your iPhone, Android or Tablet: the greater resolution and contrasting information in the image the better results you’ll get.
Download Layar and give the above a scan and let me know if it works!
This year we wanted to take a different approach with our holiday card and make it a little bit more interactive with a few calls to action. Of course, we were careful to keep it light and spirited without beating you over the head with a marketing message. We hope you like it.
In the past couple of months I have had the distinct pleasure of interviewing a variety of individuals that play a significant role in Georgia’s economy. Some of the interviewees have consisted of the following:
Governor Nathan Deal
Mayor Kasim Reed
Commissioner Chris Cummiskey
Bud Peterson, President of Georgia Tech
And executives from Porsche, Panasonic and Baxter.
It is certainly a different approach than a written case study or a press release, but I find it to be a great mechanism for telling the economic development story and what Georgia has to offer both national and international businesses. And I get to ask the questions.:-)
The COI are an integral part of the Georgia Department of Economic Development (GDEcD) and its ability to help companies in Georgia grow and compete. They offer industry expertise and connections to Georgia’s vast network of business, academic and government resources.
One of the six centers is focused specifically on Aerospace. A fine example of the type of companies they assist is AREA-I. Under a supporting grant from the Center of Innovation for Aerospace, Middle Georgia College entered into a joint research & development program with AREA-I for flight testing of an advanced UAV, the Prototype Technology Evaluation Research Aircraft (PTERA), to demonstrate a wide range of cutting-edge aerospace technologies.
Through this public/private partnership, the MGC-AREA-I team has a two-year window to fly PTERA at the Middle Georgia College Aviation facilities in Eastman, Georgia. As a result, MGC is gaining valuable expertise to support the development of future UAV curriculum while AREA-I has gained additional contracts with the U.S. Department of Defense, NASA and the United States Air Force.
Did you know that Savannah has the fourth largest container port in the nation? Here for a photo shoot to capture the incredible infrastructure and logistics attributes of this crucial southeast hub. The view from one of the cranes is pretty spectacular.
It has been a few months since I moved to Georgia and immersed myself in the economic development landscape. One of the aspects of my new position has been to leverage the brand direction set in place by the marketing and communications team as well as our agency of record, Engauge.
To me it is a refreshing approach because it draws upon hard figures and statistics unique to the region with a foundation of “We Speak Business.”
Above is an energy ad I recently worked on for an upcoming conference. Below are two more. One is an aerospace ad for Georgia Trend (left), while the other is a logistics and infrastructure ad for Site Selection magazine (right).
I have officially started a new position as director of account management in the marketing and communications department at the Georgia Department of Economic Development.
I will primarily be serving the Global Commerce teams as they generate economic development throughout the state. They are an active group composed of 5 main teams:
Aerospace, Defense and Advanced Manufacturing
Logistics, Energy, Agribusiness and Food Processing
Health Sciences and Advanced Technologies
Existing Industry and Regional Recruitment
In addition, ten international offices actively represent and promote the state to key decision makers in their regions.
In 2011, the International Trade Team assisted 265 trade deals in at least 37 countries; meanwhile, the Global Commerce team members supported 158 missions and trade shows.
The Georgia Department of Economic Development also operates its Tourism Division as well as Film, Music & Digital Entertainment.
Another key business team is the Georgia Centers of Innovation. Focused on six industry clusters and located throughout the state, the Centers assist and partner with Georgia companies to help them accelerate growth and provide industry-specific knowledge, connections and innovative business solutions.
For example, Bioscience:
There is a lot going on here in the state of Georgia. Stay tuned!
Case Studies are probably not the first thing you want to cozy up next to the fire with – and some can make your eyes bleed – but they are effective tools for communicating what you actually do for clients. Get beyond the marketing spin and there is some quality content there.
This year I included a rather bold but hopefully doable strategic initiative which is to produce 1 case study per month. It is now March and so far I have 3 in the bag. Hopefully I can keep it up.
One just completed this week was in conjunction with Savvis, the industry leader in cloud computing. Based in Atlanta, my company uses their infrastructure to manage thousands of media and newspaper properties in North America.
As I state in the case study,
“The media industry has undergone a tremendous revolution in how content is consumed,” said Robert Payne, director of marketing for SAXOTECH. “Our cloud solutions have helped the media leaders compete and get to where they are today.”
Here are a couple of others:
The E. W. Scripps Company is a diverse media concern with interests in newspaper publishing, broadcast television stations and syndication. Scripps operates daily and community newspapers in 13 markets, and 19 broadcast TV stations. Scripps also operates Scripps Howard News Service and United Media, the worldwide syndication home of Dilbert, Marmaduke and 150 other features and characters.
The Daily Herald, a Paddock Publication, is the third largest newspaper in Illinois. With more than 1,300 square miles of coverage, including 100 communities and 21 advertising and content editioning zones, the Daily Herald is one of the most complex newspapers in the industry and sets the standard for localized and personalized print and online news and information.
Honored by Editor & Publisher magazine for 10 Newspapers That Do It Right, The Daily Herald was singled out for its organizational changes… to efficiently coordinate and disseminate newsroom content in print and digitally.