Category Archives: Professional

Test Your Health IQ

Georgia_HealthIQ

This is a way of combining responsive design with an interactive quiz and a robust SEM and social media strategy to drive qualified traffic to your tradeshow booth.

It took a lot of effort coming up with the strategy – finding the budget – soliciting partners and sponsors – establishing terms and conditions – and marketing it via paid and organic social media as well as SEM. Results were strong and ultimately two winners were selected.

Background

Each year Georgia attends the world’s largest health IT gathering: the Health Information Management Systems Society (HIMSS) conference. The Hospital Management Systems Society (that later became HIMSS) was in fact founded in Georgia. Today, HIMSS is an organization made up of healthcare providers and technology suppliers (vendors) with chapters across the nation.

This year we wanted to create a fun and interactive means of educating tradeshow attendees about the life science assets that Georgia has to offer. The idea for a Health IQ quiz was born. Participants were able to take the quiz on any desktop or mobile device of their preference, as well as share scores on their favorite social media channels. Winners had the potential to win a getaway to Savannah, Georgia or a year’s supply of Coca-Cola products.

All submissions and anyone using the custom hashtag #GAValueChain were displayed on a large flat screen as a live social media stream.

While the tradeshow and contest are over, you may still enjoy testing your health IQ knowledge. Have you been eating your Georgia Peaches? Give it a try here – Georgia.org/HealthIQ

Annual Reports

Annual_Report

Year_in_Review

FY2013

FY2012

If you have ever worked on a year in review or annual report then you know what it takes to encapsulate many months and multiple departments in a digestible format that is both creative and informative. It is no small task, and you more than likely took to Google in search of “award-winning annual reports” for creative inspiration.

After developing a strategy, outline and gathering all of the images and information needed to craft a completed piece, you’ll be left with one more challenge – the cover messaging and design.

In the case of economic development, or in a for-profit organization, it takes a community of people to accomplish something of substance. This year I took that concept a bit further by incorporating an abstract pie chart with “You” comprising the largest share. This extends to businesses that grow the economy – partner organizations that help businesses relocate or expand in Georgia – and tax payers, employees and those that are just now considering Georgia as their next destination.

We are all Partners in Progress, right? Click the Year in Review covers above to learn more.

Interactive Holiday Cards

Coming up with a new holiday card each year can be a challenge. But it is a challenge I enjoy. This year my goal was to make a holiday card that could extend beyond our Department, and be usable and distributable by other state entities and citizens of Georgia.

Looking for other interactive holiday card ideas? Here’s a look back at the past two years of holiday cards I’ve worked on.


>>2012<<


>>2011<<

As you can see, Flash, HTML and Video have all played a role. This year responsive design was a significant consideration, so that individuals could view it on any type of device whether mobile, tablet or desktop.

It will be interesting to see what manifests next year.

Request_for_Proposal

10 Tips for Winning An RFP

Having been on both the submission and judging side of marketing, advertising and public relations Request for Proposals – or RFPs – I have a little insight into winning the business.

A considerable amount of time, billable hours and money go into these submissions, and they are very competitive. It is imperative that you get it right.

But so many people get it wrong. I am consistently amazed when large, globally recognized, award-winning agencies fumble some basic fundamentals.

You want to win, right?

 

Here are a few tips:

  1. Never let a junior employee complete an RFP on your behalf. It does a disservice to your brand, and it is a complete waste of time.
  2. Before you begin the submission look very carefully at how the points are allocated. You will quickly ascertain what is most important.
  3. Read the question carefully and make sure your answer specifically addresses what is being asked. Put yourself in the position of the judge who is reviewing countless other submissions. Did you get all the points that you could, or did you give some up by being vague or not following directions?
  4. Be very specific. Do not answer a question with, we specialize in brand activation and storytelling. Instead, give me an example of how you elevated a client’s brand with a unique strategy that produced quantifiable results.
  5. Make it very easy for the judge to find your supporting materials.
  6. Be aware that your competitors are going to do whatever it takes to win. For example, don’t just mention doing a radio spot or video as one strategy. Actually put one together.
  7. Do your research and then show it.
  8. Bring a senior representative with you to the oral presentation.
  9. Stand up when you present.
  10. Leave the judges with your complete presentation.

And one bonus since we should always turn it up to 11. Be exceptionally strategic and creative. If you are not prepared to kick ass then pass.

Georgia named No. 1 state in U.S. for business

Today was an exciting day at the Georgia State Capitol where we announced that Georgia has been named No. 1 state in U.S. for business by Site Selection magazine. Governor Deal along with senior executives from Home Depot, UPS and Gulfstream were there to kick it off and lay out the reasons why the state is well positioned. Commonalities across speakers were workforce, logistics and infrastructure. Read the article here.

GM_Event

Video Awards

I’ve produced and directed a number of videos in the past year. It is always rewarding when hard work pays off in the form of a satisfied company and/or client. It is even more satisfying when there is an award attached to the project.

Silver Telly

Global Trade Video: Silver Telly (2013) from Robert Payne on Vimeo.

silver_tellyThis video required 3 separate shoots, scripting and infographic animation. The end result is a compelling story about diversifying risk and increasing profits through international trade. It is told from the perspective of the business owners. Blue Marble media shot and edited the piece.

Gold Hermes

Economic Development Video: Gold Hermes (2013) from Robert Payne on Vimeo.

Gold_HermesThis video is a culmination of interviews I conducted over the course of almost a year with many different brands in various industry sectors. It has been condensed down into a 2+ minute piece to convey Georgia’s economic development landscape. Blue Marble media shot and edited the piece.

I hope you enjoy watching them!

ROI with a twist

Delta_Sky_sm

For an upcoming Delta Sky issue I wanted to take a different approach to your typical B-to-B ad. For most metro Atlanta professionals there is more to Georgia than just ATL. On the weekends we are hitting the mountains, beaches, golf courses and soaking up that sweet southern charm and historical landmarks that no other state can replicate.

When a certain senior executive has a seat and pulls the Delta Sky from the front pocket for a flip, I hope this ad catches their attention for a moment or two and gives them pause. Should I relocate or expand to the state of Georgia? Quite clearly the answer is yes.

International Trade

One of my favorite aspects of working for the state of Georgia is to travel and visit the businesses that make our economy hum. The entrepreneurial spirit and the sheer volume of activity is astonishing.

It was a true pleasure working with these 3 companies to tell their story about how they have been able to increase their exports through assistance from the International Trade Team. Their sincerity is obvious.

Happy watching!

We Speak Business

Here is my latest video project. It took me months to gather testimonials from companies such as Porsche, General Motors, Panasonic and several others. But the end product is a short (1:45) and concise testimonial for Georgia’s exceptional business environment. Hope you enjoy!

Augmented Reality

Augmented_Reality_Ad

I know apps like Layar and Junaio have been around for a while, but this is the first time I have actually employed the technology in a print ad.

QR codes have proliferated the ad space, and still have their place, but the amount of actual scans in the b-to-b realm is a little disappointing. Regardless, companies like Layar and Junaio are now offering QR code scanning as well but with more bells and whistles.

One thing I have found when it comes to prompting the Augmented Reality experience on your iPhone, Android or Tablet: the greater resolution and contrasting information in the image the better results you’ll get.

Download Layar and give the above a scan and let me know if it works!