If you live in the greater Seattle area, I hope you can appreciate how daunting it could be to launch a regional marketing video between the pandemic, civil unrest, wildfire smoke and the upcoming election. It felt like threading a very fine needle. I was worried the video would stagnate or suffer potential backlash on social media with comments raging on about homelessness, anarchy and dysfunctional government. Fortunately, it went well because there is truth in the message and delivery.
Leading up to the launch date, I conducted extensive outreach to engage the broader community to amplify the effort. I have been humbled and inspired by the outpouring of support and positive feedback on the effort. Everyone from the UK and Japanese Consulates to Alaska Airlines, Port of Seattle, cities of Everett and Tacoma, and the list goes on. I think we all needed some positivity.
Join by sharing the video across your organization’s channels. You can simply amplify our posts by liking and sharing and/or launch your own custom complementary posts.
I hope every person across the region can see themselves in this video and be proud to share our collective story.
Help tell the world what makes Greater Seattle unlike anywhere else on Earth.