All posts by Robert Payne

Multichannel marketing and communications professional with a proven ability to deliver award-winning campaigns that inspire action from difficult to reach and discerning audiences. • I’ve exceeded benchmarks time and again across programmatic and social media buys. • Empowered sales teams with tightly integrated lead funnels and lifecycle management solutions leveraging Salesforce.com. • Know how to craft a compelling narrative and have won over a dozen video production awards in the past 5 years. • Served on both the interactive agency and client side, and I am a highly capable sparring partner for any marketing professional whether B2B or B2C. Most recently, I helped the Georgia Department of Economic Development attract new business both domestically and in 12 strategic markets around the globe. In the 7 years I ran Georgia’s global marketing efforts, we were selected as the #1 State for Business by Site Selection magazine, and its database of site consultants, for an unprecedented 7 years in a row. Jobs and investment grew steadily YOY due to a healthy pipeline of prospects. In addition, the Department’s commitment to marketing over that same period of time grew more than 300% because the ROI was clear and measurable. I also managed a team of 5 and 4 agency relationships for interactive, pr, traditional and video production. My online marketing career started with the direction of email marketing and web campaigns for Mandalay Resort Group, resulting in several awards for creative execution and exceptional return on investment. This caught the attention of the interactive marketing company, Twelve Horses where I directed their corporate marketing, advertising, and public relations efforts, as well as provided strategic consulting for travel/tourism clients such as Park City, Heavenly Mountain Resort, and America’s Adventure Place. Leveraging my experience with media and multi-channel marketing technology, I went on to lead the marketing and branding initiatives for SAXOTECH (now NEWSCYCLE), a global provider of content management platforms, circulation systems and advertising solutions for the media industry. I’ve worked in sales, marketing, advertising and public relations for a variety of other companies, including Switchback PR & Marketing, Stoel Rives LLP, Preferred Capital Corporation and Patagonia. I have an MBA with a specialization in Marketing and a BA from Clemson University. Side hustle: My photography has appeared in countless ads, brochures, and marketing campaigns.

I Won the Photo Contest

Sierra Adventure Guide
2005

About the cover

In March of this year we solicited photos from RN&R readers in hopes of getting a few we could use in our Sierra Adventure Guide. As an incentive, we offered to publish the winners and give the Grand Prize Winner VIP passes to the Nevada Land Conservancy’s showing of the Banff Mountain Film Festival in early April. The main image you see on the cover was submitted by Reno’s Robert Payne, who shot this spectacular photo above Emerald Bay in Lake Tahoe. Other cover photos are courtesy of the Nevada Commission on Tourism.

About this Guide

If you live in the Truckee Meadows/Lake Tahoe area, outdoor recreation and adventure are probably some of the reasons you choose to make this your home. If you’re a visitor, those may also be part of why you’re here. We’re blessed with an abundance of year-round adventure possibilities (hence the Reno-Sparks Convention & Visitor’s Authority’s label, “America’s Adventure Place”). We couldn’t imagine covering everything our little region within the Sierra Nevada has to offer within these pages. But we hope to give you a glimpse of some exciting activities, along with resources so you can find out more. So go ahead and explore!

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Paddling in Peru

 

Here in the Tahoe region there are so many recreational opportunities at one’s fingertips. With the distinctive seasons, beautiful mountains, and close proximity to the coast or desert, it is a wonder that anyone has time to venture elsewhere. However, a vast world lies open for exploration with many different cultures and characteristics to amuse and amaze the curious mind.

Interestingly enough, a particular expeditionary company by the name of Bio Bio Expeditions operates right here out of Truckee, and their specialty is to guide those who seek to see foreign locales away from the fray of other tourists. It is this particular company that enabled me to experience Peru in a way that I will never forget. The mission was to navigate one of the deepest canyons on earth, the Cotahuasi.

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