All posts by Robert Payne

Multichannel marketing and communications professional with a proven ability to deliver award-winning campaigns that inspire action from difficult to reach and discerning audiences. • I’ve exceeded benchmarks time and again across programmatic and social media buys. • Empowered sales teams with tightly integrated lead funnels and lifecycle management solutions leveraging Salesforce.com. • Know how to craft a compelling narrative and have won over a dozen video production awards in the past 5 years. • Served on both the interactive agency and client side, and I am a highly capable sparring partner for any marketing professional whether B2B or B2C. Most recently, I helped the Georgia Department of Economic Development attract new business both domestically and in 12 strategic markets around the globe. In the 7 years I ran Georgia’s global marketing efforts, we were selected as the #1 State for Business by Site Selection magazine, and its database of site consultants, for an unprecedented 7 years in a row. Jobs and investment grew steadily YOY due to a healthy pipeline of prospects. In addition, the Department’s commitment to marketing over that same period of time grew more than 300% because the ROI was clear and measurable. I also managed a team of 5 and 4 agency relationships for interactive, pr, traditional and video production. My online marketing career started with the direction of email marketing and web campaigns for Mandalay Resort Group, resulting in several awards for creative execution and exceptional return on investment. This caught the attention of the interactive marketing company, Twelve Horses where I directed their corporate marketing, advertising, and public relations efforts, as well as provided strategic consulting for travel/tourism clients such as Park City, Heavenly Mountain Resort, and America’s Adventure Place. Leveraging my experience with media and multi-channel marketing technology, I went on to lead the marketing and branding initiatives for SAXOTECH (now NEWSCYCLE), a global provider of content management platforms, circulation systems and advertising solutions for the media industry. I’ve worked in sales, marketing, advertising and public relations for a variety of other companies, including Switchback PR & Marketing, Stoel Rives LLP, Preferred Capital Corporation and Patagonia. I have an MBA with a specialization in Marketing and a BA from Clemson University. Side hustle: My photography has appeared in countless ads, brochures, and marketing campaigns.

ROI with a twist

Delta_Sky_sm

For an upcoming Delta Sky issue I wanted to take a different approach to your typical B-to-B ad. For most metro Atlanta professionals there is more to Georgia than just ATL. On the weekends we are hitting the mountains, beaches, golf courses and soaking up that sweet southern charm and historical landmarks that no other state can replicate.

When a certain senior executive has a seat and pulls the Delta Sky from the front pocket for a flip, I hope this ad catches their attention for a moment or two and gives them pause. Should I relocate or expand to the state of Georgia? Quite clearly the answer is yes.

New South

New_South

Heading shrimp off the boat; cotillion classes and confirmations; shooting clays and shucking oysters; and wrought iron fences surrounding the soft safety net of abiding colonial homes would all satisfy a particular southern lens. But that is a sliver of a much larger picture.

Over time I’ve had the chance to live in various southern states: Florida, Georgia, North Carolina and South Carolina. Carrying a camera through these environs, I’ve tried to find my place with it. What I have discovered is a variety that only rare chances of history, geography and biology could ever possibly create.

The South has never been just black and white but a colorful infusion of different cultures and ethnicities since the beginning of human time. It is a Puerto Rican woman astride a horse in Ybor City, Florida. It is an Indian model in Atlanta, Georgia. And a young Charleston, South Carolina girl with shotgun shells for nails.

Spruce-fir forests similar to Canadian environments propel rivers and kayakers to oceans that carry Manatees, Great Whites and professional surfers. Southern workers weld and build products that are shipped and flown to the farthest reaches of the Earth while we embrace globalization in our smallest communities.

This contrasting and constantly changing amalgamation of time, place and reach shapes the South as I see it. When I am lucky, I may just convey some small part of it in pictures.

Boarding School

Asheville_School

Paid a long overdue visit to my old alma mater. The trip was a little bittersweet, for it was to see my old mountaineering teacher off to his new position as headmaster of the College School in St. Louis. Nevertheless, it gave me a chance to see some old teachers and heft the Mountaineering Award for the first time in 21 years.

Jekyll Island, Georgia

Pileated_Woodpecker

Biking_Jekyll_island Snake_Jekyll_Island

 

A highly recommend exploring Jekyll Island by bike. The island’s stewards have really put a lot of thought into the trails’ construction. In fact, there are even boardwalks that you can bike on that take you over the march and creeks. There is much history and wildlife to explore, and a cool dip in the Atlantic Ocean is never far away.

Cumberland Island

Cumberland

Cumberland Island’s inhabitants are as varied as the landscape.  Starting with the Timucua Indians, it has passed hands through Spanish, British and most notably, the Carnegie family. The ruins you see here are of one of the Carnegie mansions that burned. There was also a large recreation center complete with sauna and pool. One can only imagine the life they led in the 1880s till the 1950s. Now a National Seashore, this beautiful island is only accessible by boat.

Oaks

And of course if you are going to have a mansion, well, you better have a grand oak entrance.

Blue Ridge, Georgia

river

Blue_Ridge river_2

The rustic charm and beauty of Blue Ridge, Georgia somewhat conceals the  influence of Atlanta. Just a short trip up the road from the big city, you will find beautiful waterfalls and idyllic farm settings tucked into the rolling mountains. Look a little further and you will see those luxury properties that people dream of. It’s all there including a quaint little town with shops, galleries and nice restaurants.

Atlanta Botanical Gardens

Earth_Goddess

Bluebird Red_Tail

No matter what time of year, there is always something to see at the Atlanta Botanical Gardens.

International Trade

One of my favorite aspects of working for the state of Georgia is to travel and visit the businesses that make our economy hum. The entrepreneurial spirit and the sheer volume of activity is astonishing.

It was a true pleasure working with these 3 companies to tell their story about how they have been able to increase their exports through assistance from the International Trade Team. Their sincerity is obvious.

Happy watching!

We Speak Business

Here is my latest video project. It took me months to gather testimonials from companies such as Porsche, General Motors, Panasonic and several others. But the end product is a short (1:45) and concise testimonial for Georgia’s exceptional business environment. Hope you enjoy!