With the proliferation of online video there is no question that it has become a preferred method for communicating a message. How many of you would prefer to spend 4 minutes watching a video as opposed to 4 minutes of reading straight text? {Except for this of course! ;~)}

We recognize the importance of it and are actively blending video into various social and interactive marketing campaigns for our clients; for example, websites, landing pages, mobile devices, and social networks like YouTube and Facebook.

This content can also be extended to sales teams to help illustrate a particular product, service, or the unique value of the company they represent. It can be used at a tradeshow, powerpoint presentaion, or live on your iPod for that perfect moment when it can compliment a particular point you are about to make.

It might even be something that serves to personalize your brand and communicate something a little deeper, as this video shows.

Well, now there is another way. Google recently announced they are beginning testing for video ads on search results pages. For now it is no more expensive than the usual CPC you would make. This marks a new means of delivering targeted, measurable messages in a rich format, and it is something you should consider as part of your SEM campaigns.

Let ‘em see it!

tags: video branding search engine online marketing