I’ve been reading Seth Godin’s blog going on for what I believe has been 5 years? Regardless, I rarely, if ever, regurgitate pieces of media that I pick up from there. However, this post is an exception. The following video hits home for so many people in the marketing and advertising industry right now. It certainly begs the question, do you love what you do? Furthermore, I don’t think it is too much to ask that the agency or freelance person managing your account to also love what they do. If I’m looking to an outside agency to manage my brand, I want them to be both capable and passionate.

2 thoughts on “Lemonade”

  1. Robert,
    Glad to see you have such good taste in the videos you embed in your blog! Also, on the topic of passion, are you going to make it out West for any skiing this season? Take care,

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