Visited the studios of NPR recently. Such an iconic brand that continues to evolve despite the emergence of many other communication channels. In fact, they were one of the first media companies to develop an iPad application – it is still one of the better ones out there today. I also attended a keynote luncheon where Vivian Schiller spoke. When asked where she is taking NPR she replied, NPR is in a unique position where the audience defines and takes us there.