Was recently in Phoenix, Arizona for the Suburban Newspapers of America Fall 2011 Conference. It was nice to catch up with clients and visit with a few new prospects.
Newspapers are exploring Groupon-esque and Daily Deal strategies to further monetize their existing web presence and corresponding connection to their local communities. There were some interesting approaches that are delivering strong ROIs and capturing solid customer data.
The conference was held at the Tapatio Cliffs Resort. At the top of the hill there is a rather nice restaurant called Pointe of View – aptly named. Nice resort overall even if it is a $50 cab ride from the airport.