Augmented Reality


I know apps like Layar and Junaio have been around for a while, but this is the first time I have actually employed the technology in a print ad.

QR codes have proliferated the ad space, and still have their place, but the amount of actual scans in the b-to-b realm is a little disappointing. Regardless, companies like Layar and Junaio are now offering QR code scanning as well but with more bells and whistles.

One thing I have found when it comes to prompting the Augmented Reality experience on your iPhone, Android or Tablet: the greater resolution and contrasting information in the image the better results you’ll get.

Download Layar and give the above a scan and let me know if it works!

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