Test Your Health IQ

Georgia_HealthIQ

This is a way of combining responsive with an quiz and a robust SEM and social to drive qualified traffic to your booth.

It took a lot of effort coming up with the strategy – finding the budget – soliciting partners and sponsors – establishing terms and conditions – and it via paid and organic social as well as SEM. Results were strong and ultimately two winners were selected.

Background

Each year attends the world’s largest health IT gathering: the Health Information Management Systems Society (HIMSS) conference. The Hospital Management Systems Society (that later became HIMSS) was in fact founded in Georgia. Today, HIMSS is an organization made up of healthcare providers and technology suppliers (vendors) with chapters across the nation.

This year we wanted to create a fun and means of educating attendees about the life science assets that has to offer. The idea for a Health IQ quiz was born. Participants were able to take the quiz on any desktop or mobile device of their preference, as well as share scores on their favorite social channels. Winners had the potential to win a getaway to Savannah, or a year’s supply of Coca-Cola products.

All submissions and anyone using the custom hashtag #GAValueChain were displayed on a large flat screen as a live social stream.

While the and contest are over, you may still enjoy your health IQ knowledge. Have you been eating your Peaches? Give it a try here – Georgia.org/HealthIQ

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