Timelines are not new. But how you use them can always be improved.
In the world of multi-channel marketing, no single mode of communication is 100% effective. That stands as true today as it did when I first started saying it over 10 years ago. Some want a video. Others, well, a case study. Got to have a brochure. Is that page optimized for SEO? Somebody get out a press release. You get the drift. I started to think about all of these supportive, yet disparate, pieces of content, and how they could be more aligned.
Then there is the matter of time. How evergreen is one piece of content or collateral?
In the world of economic development, a project may not be deemed successful for a year, maybe 3, or even more. Companies can create meaningful impacts in jobs and investment over decades. And many times it is not just because of one factor but because they were supported by multiple entities. Maybe they used an existing industry team for an expansion. Maybe they used an international trade team to grow their exports. Maybe they used an innovation lab to incubate a new product or solution. Maybe the company used workforce training to generate the type of talent they need. Maybe it was all of these?
Enter the Real Success Timeline.
- After a few seconds the timeline is designed to move. This is a great feature in terms of generating interest, moving users across time, but also for tradeshows where it wil move and feature different content items.
- Of course it is built to be responsive to desktop, mobile and tablets, with each having slightly different layouts and functionality.
- There are multiple ways to navigate the timeline either by filters, interactive dots, arrows, as well as secondary arrows below.
- The larger pulsating dots indicate that this particular moment in time is more significant in terms of, for example, growth over time, or just more of a comprehensive story. But you can do simpler stories as well.
- After build-out of the timeline began, I started to run in to situations where a significant item happened, but then another significant item that was directly related happened later. How do you leverage something in the past to point to the future? The Timeline also includes a field to indicate the update.
- Each story has its own unique url so that it can be promoteed individually via social media, paid media or earned media.
- There is complete control over the timeline through a Drupal 8 content management system so non-technical staff can add, remove and edit stories.
- Could have gone back to any time in the past but chose a round number of 2010. The reason for this was to be able to populate the timeline with enough stories for a successful launch. All of these stories are written in-house, so I needed a timeframe that was manageable. That’s not to say we won’t look back further as we grow it.
- And that is the last point I’d like to make. The timeline is completely scalable, and a great asset that can continue to evolve.
So there you go. My most recent web project. You can find it at Success.Georgia.org.