All posts by Robert Payne

Multichannel marketing and communications professional with a proven ability to deliver award-winning campaigns that inspire action from difficult to reach and discerning audiences. • I’ve exceeded benchmarks time and again across programmatic and social media buys. • Empowered sales teams with tightly integrated lead funnels and lifecycle management solutions leveraging Salesforce.com. • Know how to craft a compelling narrative and have won over a dozen video production awards in the past 5 years. • Served on both the interactive agency and client side, and I am a highly capable sparring partner for any marketing professional whether B2B or B2C. Most recently, I helped the Georgia Department of Economic Development attract new business both domestically and in 12 strategic markets around the globe. In the 7 years I ran Georgia’s global marketing efforts, we were selected as the #1 State for Business by Site Selection magazine, and its database of site consultants, for an unprecedented 7 years in a row. Jobs and investment grew steadily YOY due to a healthy pipeline of prospects. In addition, the Department’s commitment to marketing over that same period of time grew more than 300% because the ROI was clear and measurable. I also managed a team of 5 and 4 agency relationships for interactive, pr, traditional and video production. My online marketing career started with the direction of email marketing and web campaigns for Mandalay Resort Group, resulting in several awards for creative execution and exceptional return on investment. This caught the attention of the interactive marketing company, Twelve Horses where I directed their corporate marketing, advertising, and public relations efforts, as well as provided strategic consulting for travel/tourism clients such as Park City, Heavenly Mountain Resort, and America’s Adventure Place. Leveraging my experience with media and multi-channel marketing technology, I went on to lead the marketing and branding initiatives for SAXOTECH (now NEWSCYCLE), a global provider of content management platforms, circulation systems and advertising solutions for the media industry. I’ve worked in sales, marketing, advertising and public relations for a variety of other companies, including Switchback PR & Marketing, Stoel Rives LLP, Preferred Capital Corporation and Patagonia. I have an MBA with a specialization in Marketing and a BA from Clemson University. Side hustle: My photography has appeared in countless ads, brochures, and marketing campaigns.

Somewhere in California

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Sure was great to be back out West with good friends in spectacular places.

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Augmented Reality

Augmented_Reality_Ad

I know apps like Layar and Junaio have been around for a while, but this is the first time I have actually employed the technology in a print ad.

QR codes have proliferated the ad space, and still have their place, but the amount of actual scans in the b-to-b realm is a little disappointing. Regardless, companies like Layar and Junaio are now offering QR code scanning as well but with more bells and whistles.

One thing I have found when it comes to prompting the Augmented Reality experience on your iPhone, Android or Tablet: the greater resolution and contrasting information in the image the better results you’ll get.

Download Layar and give the above a scan and let me know if it works!

Photography Lesson

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I’ll be honest. I’ve been a point-and-shoot kind of guy for a long time. If I ever were to get a little bold and throw it in Manual, I’d inevitably be asking myself, wait, is it f4 or f22 that let’s the most light in? Okay, maybe it wasn’t that bad – but close.

With the purchase of the Canon 7D, I decided it was time to venture beyond the automatic settings, and my cavalier approach, and possibly see beyond my one dimension. I came across Donne Ashlock’s photography lessons and decided to give it a go.

When I showed up for my lesson it was a cold and wintry day at Piedmont Park in Midtown Atlanta. Nevertheless, Donne surprised me by bringing along a model, and we immediately set to work.

We went through some basics, and then he showed me some deeper custom functions of the camera. Next he helped me think through how I framed the subject and the background, as well as adjusting to the light source. The experience was certainly eye opening.

I have a long way to go – and hope to schedule future classes with Donne Ashlock – but my baseline knowledge is slowly growing.

Model

Bassy

Bass

Even in the winter months, there are plenty of great opportunities in Charleston, South Carolina for catching fish either on the fly or with a spinning rod. A friend and I caught about 15 of these redfish. Good times!

Happy Holidays

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This year we wanted to take a different approach with our holiday card and make it a little bit more interactive with a few calls to action. Of course, we were careful to keep it light and spirited without beating you over the head with a marketing message. We hope you like it.

Year in Review

Year_in_Review

I am pleased and proud to have participated in the creation of our department’s “Year in Review” which illustrates some of the teams’ accomplishments in fiscal year 2012.

Our designer did an amazing job!

If you know me and would like to have a better understanding of what I do on a day-to-day basis then check it out. You might also be amazed at how much is going on in the state of Georgia.

You can download the pdf here.

Video Storytelling

Interview

In the past couple of months I have had the distinct pleasure of interviewing a variety of individuals that play a significant role in Georgia’s economy. Some of the interviewees have consisted of the following:

  • Governor Nathan Deal
  • Mayor Kasim Reed
  • Commissioner Chris Cummiskey
  • Bud Peterson, President of Georgia Tech

And executives from Porsche, Panasonic and Baxter.

It is certainly a different approach than a written case study or a press release, but I find it to be a great mechanism for telling the economic development story and what Georgia has to offer both national and international businesses. And I get to ask the questions.:-)

Here’s a recent video featuring Porsche:

For others you can visit http://www.youtube.com/GeorgiaBusinessUSA

Sayulita, Mexico

Mexico 

In the days leading up to departure to Sayulita, Mexico, I had purposely repressed any potentially misguided excitement. Reason:I had no clear indication as to whether it would be one of those propped up touristy towns, or one that has actually preserved some semblance of authenticity? I’ve been to a few other places in Mexico, as well as Costa Rica and Peru. Sometimes culture will stand up and shake its rattle at you. Other times it is disappointingly absent or smothered. But after arriving at the Puerto Vallarta airport and promptly being whisked north to Sayulita, I began to think that I was going to be pleasantly surprised.

Upon waking the next morning and gazing up towards the jungle covered mountains, and then out towards the deep blue Pacific, I still reserved final judgement. I needed to have a good look around what appeared to be a rather quaint little town tucked into a big sweeping bay. As I walked the stone streets I passed by the Escuela where children played in their black and white Catholic attire. Outside the walls women swept the street. A man rode by shouting, “Camarones!” while flashing a large one by the tentacles. Crossing the river I could see surfers moving across the reef.

Sayulita turned out to be a wonderful little stop off by the sea. The locals have not only managed to preserve their town as best as they can, but they are quite warm to tourists as they seem to recognize their contributions to the economy. There are wonderful galleries and restaurants and recreational activities abound. I happened to be there during their Mexican Revolution Day, and I have a vivid memory of watching a fantastic music performance in the square downtown after a colorful parade. None of that mariachi crap you always think of but instead men, for example, adeptly playing clarinets in plain clothes while friends and townspeople cheered and danced along.

Punta_Mita

Just south of Sayulita is Punta Mita which offers several surf breaks composed of both reef and sand. During the winter months whales migrate through the area, and it is common to see them close to shore. Fishing is excellent and there is no shortage of boats and captains strewn across the bay waiting to take you out for a chance at hooking up. There are day trips available that run the gamut from mountain biking to bird watching. It is all there if you want it, including a comfy chair, warm sand and a view for when you are not up for much of anything.

Would I go back? Absolutamente!

Innovations in Aerospace

 

It was a real pleasure working with both the Georgia Centers of Innovation (COI) and AREA-I to produce this video.

The COI are an integral part of the Georgia Department of Economic Development (GDEcD) and its ability to help companies in Georgia grow and compete. They offer industry expertise and connections to Georgia’s vast network of business, academic and government resources.

One of the six centers is focused specifically on Aerospace. A fine example of the type of companies they assist is AREA-I. Under a supporting grant from the Center of Innovation for Aerospace, Middle Georgia College entered into a joint research & development program with AREA-I for flight testing of an advanced UAV, the Prototype Technology Evaluation Research Aircraft (PTERA), to demonstrate a wide range of cutting-edge aerospace technologies.

Through this public/private partnership, the MGC-AREA-I team has a two-year window to fly PTERA at the Middle Georgia College Aviation facilities in Eastman, Georgia. As a result, MGC is gaining valuable expertise to support the development of future UAV curriculum while AREA-I has gained additional contracts with the U.S. Department of Defense, NASA and the United States Air Force.

Peddling in Pisgah

Farlow

Great time riding and camping in Pisgah. Fall colors are beginning to appear. Love how this photo turned out.