All posts by Robert Payne

Multichannel marketing and communications professional with a proven ability to deliver award-winning campaigns that inspire action from difficult to reach and discerning audiences. • I’ve exceeded benchmarks time and again across programmatic and social media buys. • Empowered sales teams with tightly integrated lead funnels and lifecycle management solutions leveraging Salesforce.com. • Know how to craft a compelling narrative and have won over a dozen video production awards in the past 5 years. • Served on both the interactive agency and client side, and I am a highly capable sparring partner for any marketing professional whether B2B or B2C. Most recently, I helped the Georgia Department of Economic Development attract new business both domestically and in 12 strategic markets around the globe. In the 7 years I ran Georgia’s global marketing efforts, we were selected as the #1 State for Business by Site Selection magazine, and its database of site consultants, for an unprecedented 7 years in a row. Jobs and investment grew steadily YOY due to a healthy pipeline of prospects. In addition, the Department’s commitment to marketing over that same period of time grew more than 300% because the ROI was clear and measurable. I also managed a team of 5 and 4 agency relationships for interactive, pr, traditional and video production. My online marketing career started with the direction of email marketing and web campaigns for Mandalay Resort Group, resulting in several awards for creative execution and exceptional return on investment. This caught the attention of the interactive marketing company, Twelve Horses where I directed their corporate marketing, advertising, and public relations efforts, as well as provided strategic consulting for travel/tourism clients such as Park City, Heavenly Mountain Resort, and America’s Adventure Place. Leveraging my experience with media and multi-channel marketing technology, I went on to lead the marketing and branding initiatives for SAXOTECH (now NEWSCYCLE), a global provider of content management platforms, circulation systems and advertising solutions for the media industry. I’ve worked in sales, marketing, advertising and public relations for a variety of other companies, including Switchback PR & Marketing, Stoel Rives LLP, Preferred Capital Corporation and Patagonia. I have an MBA with a specialization in Marketing and a BA from Clemson University. Side hustle: My photography has appeared in countless ads, brochures, and marketing campaigns.

Sea Kayaking: Weedon Island

Weedon_Island

There are on occasion windy days here in Tampa, Florida. Great for kiteboarders and surfers, but not so great for sea kayakers and boaters. Nevertheless, it doesn’t mean you can’t still get out and dip a blade. You can head for inland rivers and waterways where the wind is actually your friend. I don’t know about you, but I’ve absorbed enough Deet in my life time to kill a pterodactyle-sized mosquito. Not having to put on insect repellent is always a bonus for me.

When the wind is up, Weedon is a great spot. Many of the birds congregate down in the mangroves, and you can quietly drift along and soak up the scenery.

As always, remember to make your way to Weedon on the incoming tide.

Weedon_Island_2

Ashes, Fall

Fall

A dog is a dog, and a bad one isn’t worth spit; but you get a good one and they’re like a member of the family.

About a year ago I lost one of the best dogs a person could ever have. He died of cancer on my birthday during a trip to the North Carolina mountains. My wife and I had him cremated, and his ashes have sat in Tampa, Florida since that time.

Florida is not a befitting location, however, for he was born and always has been a mountain dog. Last week we returned to the Fall air and decorated mountains of North Carolina to spend time with good friends from Charleston, South Carolina. We brought the ashes with us for the sole purpose of returning him to his proper place.

The headwaters of the Chattooga River have long been a place of solace for my family, and it was here that we decided to say our final goodbyes. The ashes were released to the river and swirled around in a fast moving eddy until they slowly dissipated and eventually disappeared. I pictured him filling up pot holes and bouncing over pebbles as he flowed swiftly downstream. My hope is that he made it all the way to Section 4 before finally succumbing to a sandbank.

This kind of heady stuff gets one thinking about how they’d like to go. A settled grave or a more mobile mausoleum? Hopefully we have a long while to think about that question. Until then, the picture above was taken as a reminder of that Fall day we poured out his ashes.

Monarch Migration

Monarchs Every Fall season, millions of Monarch butterflies migrate south from Canada to winter in warmer climes. The Monarchs west of the Rocky Mountains migrate to southern California, while those east of the Rockies return to Mexico. The two populations are separate and distinct to their regions, never mixing unless by the hand of man. The Monarch is the only butterfly that migrates both north and south, and when they gather together it is an impressive display.

I was hiking around on the southern end of Folly Beach – near Charleston, South Carolina – when I happened upon a large gathering of Monarchs. This alone was beautiful, but something else rather interesting caught my eye. Several of them featured a small round disc on the lower portion of the wing. Turns out it is a polypropylene tag that the University of Kansas uses to monitor the migration patterns of Monarchs.

Monarchs3

A quick web search, and I discovered a wealth of information about these fascinating little creatures on MonarchWatch.org. They also have a blog, and according to a recent post, this year will be the smallest migration since 2004 due to excessive drought.

Images courtesy of MonarchWatch.org.

Monarch_Migration Monarch_Tagging

I still remember as a child collecting caterpillars, poking holes in the metal cap of a glass jar, and impatiently waiting until the day when a beautiful butterfly would emerge from its papery pupa. The transformation was nothing short of amazing. As an adult, I am equally impressed by this fragile creature’s ability to annually navigate what has become increasingly challenging obstacles, all on paper-thin wings.

Phosphate, Farming, and Fisheries

Farm Hat Now that I am a father, I consider what my child eats each and every day. My thoughts often turn to food production, and the place I currently call home.

Phosphate and the Port of Tampa

Many people do not know that Tampa is the largest port in Florida and the 10th largest in the nation. It has achieved this rank by being the biggest exporter of phosphate and phosphate-related materials in the United States. If you are not an agronomist or geologist, think fertilizers.

Now consider what role fertilizers play in the price of food. The answers may surprise you. Suffice to say, our ability to provide enough food to feed for our growing population is largely dependent upon phosphate production.

Foreign Fertilizer

Not only is it getting more expensive to mine phosphate in the US, but Florida’s reserves are running out. One only needs to look at the Port of Tampa’s steadily declining tonnage statistics to confirm this fact. Other countries such as Africa, Australia, and China have dramatically stepped up their production of phosphate, but there are two problems with this: one, phosphate is a non-renewable resource and two, it will cost the US more and more to acquire it as the cost of energy continues to rise. The environmental problems also present further risks and costs.

Massive Dead Zones

Another equally important source of food for humans comes from our oceans, and there is little doubt that we are over harvesting sea life in conjunction with the destruction of their fragile habitats. One of those destructive agents is phosphate. The Bread Basket of America, or the Midwestern US, is pumping vast quantities of phosphate in to the massive watershed that eventually makes up the Mississippi River. Every summer, an enormous dead zone roughly the size of New Jersey forms in the Gulf at the mouth of this very river. A similar occurrence to the Gulf happens in Tampa Bay but of smaller size.

Florida Impacts on Tourism

Also here in Florida, scientists have confirmed that runoff starting in Orlando steadily makes its way down the river systems running through the heart of the state. It finally reaches reefs near the Keys and slowly destroys them. Work is being done to leach out excess phosphate, nitrogen, and other toxins, but it may be too late. Further degradation to Florida’s fisheries and recreational opportunities can have enormous and negative economic impacts.

Economic Ramifications

I do not want to ignore or discount the economic ramifications of a declining phosphate industry in Florida. It has long created jobs in mining, production, and shipping. But Florida and specifically Tampa Bay has a long history of reinventing itself and discovering new sources of revenue. From Henry Plant’s railroads to farming and ranching to the cigar industry, we’ve seen the ebb and flow of successful enterprises.

What can be done about all of this?

There are alternative local sources of phosphate including, compost, bonemeal, and urine diversion, but we need to tackle the amount of phosphate we waste. The National Resources Conservation Service (NRCS) needs to work with communities and farmers to control the degradation of land and harmful runoff.

Steps in the right direction have recently been taken. Agricultural Secretary Tom Vilsak has made $320 million available for conservation projects in a number of key states along the Mississippi River Basin.

Meanwhile, you can seek out food sources that are closer to home and encourage localized organic farming. You can even start your own vegetable gardens. None of this will eradicate our reliance on large scale farming practices, but it will save energy and provide food that is far better for us and our planet.

Are there any interesting steps you take to feed your family?

Thievery Corporation

Thievery Corporation2

Thievery Corporation Last night I attended a fantastic show in Ybor City put on by Thievery Corporation. If you are not familiar with them, I highly recommend doing a little search on YouTube. Every single one of their albums is great in a different way, and the fact that I can listen to them while eating dinner with friends, working out, or writing is even more appealing to me.

Their music is very diverse and ranges from electronica to hip hop to a mix of pretty much everything else you can imagine. Before the show I wondered if it would be a bit mellow, but Thievery brought their A-game and energized the crowd all night long. Even better, I had Charleston realtor and brother extraordinaire, John Payne as my wingman.

In the past, our parents may have held up lighters in appreciation, but now it is clearly the mobile phone. Suck it down and pass it around….

Thievery Corporation1

Throwing the Heat

Bowling

Went bowling last night at Pin Chasers with my wife’s team from work. Should have brought my tow luggage and techie wrist guard. But the cheesy fries and buckets of Miller Lite had me feeling like a pro.

Something about old school Photoshop techniques felt appropriate for this.

Hillsborough River

Hillsborough_River

Just a few minutes from downtown Tampa, Florida.

Crazy Captain

Crazy_Captain

This guy is a total nut job, but he got me out to Egmont Key.

Pawley’s Island

Pawley's_Island

A little rocking, but only after…

Sailing Surfing Fishing
Sailing Surf Fishing

Fathers, Get Off Your Fat Butt and Go Biking

Biking_with_Babies Having a child will change any new father’s lifestyle. It can be very difficult transition to make, and there will be times when you find yourself frustrated that you can’t just drop everything and head out the door. Many men find they have little time, less energy, and worst of all, more weight gain as a result of no real and consistent activity. However, there is a great solution I have found that compliments any exercise regimen that you do have. Also, it is a great way to spend time outside with your child; and wife as the image features.

The answer is buy a bike. Not just any bike, but one that you can sit back on and be comfortable. Get a cruiser with a fat seat, articulated handlebars, interchangeable gears, and shocks to minimize impacts. Once you’ve found comfort and the right features, slap a nice big basket on the front and a child seat on the back. Trust me, you’ll look cooler than you think, especially when you fly by some poor sap pushing a stroller.

Parents often elect to get the trailers instead of the seat due to safety reasons. I understand these reasons, so I do my best to be as careful as possible. What I like about the detachable seat is that it brings my child up closer to me. He sees more or less what I see, and we can interact with one another. The compactness of the setup also makes for easier storage and carry. There are several different child seats to choose from, but both Rhode Gear and Bell make decent ones. I happened to get the bike and the seat from Sports Authority.

Incidentally, Sports Authority has a nice selection of life jackets as well. :~)

 Lifejacket4

Buying this bike has changed my life significantly. Not only do I now take and pickup my child from daycare whenever possible, but I have also discovered new areas in the place I live. It has freed me from some of the sedentary constraints of fatherhood, and given me and my son a way of discovering the world around us together. I’ve heard some parents complain their children are afraid of speed. My son now enjoys it. And a nice little bonus is that I have lost much of the weight I gained after he was born.

So fathers, get off your fat butt and go biking with your child.