Simply Web

Many small and medium-sized businesses fall in to the trap of making their websites way too bloated, difficult to change, and expensive to manage.

Personally, I’ve been using WordPress as a website solution for quite some time. Why? Because it is powerful, flexible, and cost-effective. So when Charleston artist, Kat Hastie, mentioned she needed a website refresh, I naturally suggested it.

Her original website had been designed and managed by a local Charleston marketing agency. While it did the job, she had to pay for any changes such as adding new images (paintings), moving navigation items, and/or editing text. Furthermore, she had no means of posting News items to inform site visitors of upcoming exhibitions or new works of art.

Now all of these before mentioned headaches can be accomplished quickly and easily on the back-end with the WordPress Content Management System. In addition, she can take advantage of new plugins for ecommerce, social channels, media galleries, search engine optimization, and so on. The entire website is completely scalable if the artist so chooses. Even then the process will be kept simple and streamlined because, well, that is how she wants it.

The design itself is simple but effective.

Charleston_Artist

Use of the artist’s signature as the background speaks to her unique character and identity.  It is simple but effective because it is hers and only hers. This is her website – welcome!

In regards to color, many artists and museums have gone to white as a means of making the space feel light and lit. It works in certain situations, but there is no denying that black makes colors POP. It also focuses your eyes on the work. Considering that many of Kat Hastie’s paintings are quite large and could cover an entire wall, they aren’t really meant to be forced down to the view of a computer screen. The black helps give dimension and texture that is otherwise lost in the digital realm.

The homepage uses imagery to connect the artist with the work and offers few entry points. Of course, the images can easily be swapped out and the pathways, or links, changed. In further keeping with the simplicity, there is only one Feed from the News section pulled on to the homepage, which constitutes the latest post to that Page. Call it a blog post if you want, but either way it acts as a separate and indexable web page with the ability to add links and accept comments. There could be more News items there if needed, but again, for now that is the way the artist wants it.

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The media gallery is slick and offers a few different ways of viewing the artist’s work. Scroll through the thumbnails at the top and hover and click on any one you want. You can then click to view the image at full size. Mouse over the slideshow at any point to pause one of the paintings for further study. On the back-end, the images are uploaded, saved, and served at a consistent size. They can be added to any one of the sub navigation sections as well as the main Work gallery. The titles and descriptions are fully editable along with the images because they each act as a Page. Changing the order of the images is as simple as dragging and dropping them in to place.

And I know this is so fundamental and such a simple function of the Gallery, but so often Flash sites get this terribly wrong. Each one of the paintings has its own unique url so it can always be referenced, emailed, and shared. So simple, but so often overlooked!

Finally, the artist’s website is equipped with Google Analytics for tracking visitation and measuring offline and online activities. This will help her determine what events or exhibitions are most successful, paintings people find most interesting, what cities visitors are coming from, and even what other websites are referencing her.

At the end of the day, the artist got a website that works for her, and she didn’t have to spend a ton of money building it. Did I mention she is also saving a bundle on hosting? Sounds complex, but it is really quite simple. ;~)  

Tampa Twilight Criterium

Tampa_Twilight_Criterium

I really enjoyed attending the Tampa Twilight Criterium in downtown Tampa on Saturday afternoon. I took my son with me in a backpack, and while I took photos, he provided commentary – “Whoooooooah!” – I think he was impressed that they were just a little faster than his Red Ryder.

Having done a few of these myself, I can relate to the challenges of working with a city to orchestrate an event like this. But the organizers, police, and City of Tampa were all accommodating and everything seemed to go smoothly.

My camera doesn’t really have the chops for this kind of combined light and speed, but I made the best of it and am happy with how a few came out. I just feel lucky I didn’t get my block knocked off. Hopefully the guys didn’t mind!

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More on Flickr…

Gulf Coast Surfing

Rejected

Luke grabbed this shot of me yesterday out at “The Street” in AMI. I like it for the perspective and because it shows how beautiful the water and waves around Tampa Bay can be. Normally, I would be riding a shortboard in conditions like this, but with mine in the shop, I decided to give the longboard a try. It can be pretty exciting trying to maneuver a longboard in steep, shallow waves.  I got worked a few times, but I also managed to pull into some hollow barrels. I’ve said it already, but what a great season of surfing on the Gulf this winter/spring. Now to get rid of some junk in the trunk…

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Park City and the (De) Evolution of a Skier

Park City

I walk upright and could tease a termite out of a mound with just one stick. I’m an educated man – I’ve read stuff – and what not. And after skiing in the Lake Tahoe area for almost 10 years, crisscrossing and crossing the entire Sierra Nevada chain, and making repeated trips to Utah and Park City for 6 years running, one would think I possess a certain amount of reason when it comes to venturing out in the backcountry. But apparently that is not the case. However, before you judge me hear me out.

I live in Florida now, and I’m also a new father. The amount of ski days I got this year can be counted on one hand. So, to say I was chomping at the bit when I got to Park City last week would be an understatement. 17-inches of new snow did little to abate my excitement.

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Powder Between Friends

What could be better than having nothing to do but rip endless fields of powder with good friends? Nothing. Except for here’s the problem: Occasionally, I like to earn my turns, and none of my friends on this trip wanted to hike. Furthermore, not a single one of them owns any backcountry gear. Okay, I guess I’ll simply stay in bounds and enjoy what the ski resort has to offer. But…but…look at all that untracked POW!!! Taunting me like Christmas candy and piles of cash shoved in to a well in the midst of a dry, scorching dessert. I resisted the first day…and the second.

Up until then I’d politely followed the group, accommodated late starts, pursued whims, and endured long lunches. And it didn’t really matter because Park City Mountain Resort continually served up runs of untracked powder on fun, steep terrain. One can happily ski the Jupiter and McConkey’s bowls all day long until it occurs to them that there is so much more hiding in Thaynes, King Con, or even Bonanza.

Park City Powder

But when it came to the third day I was ready for something off-piste. Our group had made the short trip over to The Canyons Resort, and I could see many of the classic backcountry runs the ski resort is known for slowly but surely being marred by unencumbered skiers and snowboarders. I could not idly ski by any longer. So when Ninety-Nine 90 dropped us off for the third time that day, I politely waved to my party and said that I would see them at Peak 5.

The Draw of the Dutch

I quickly made my way up and out along the skier’s right ridge, stopping only for a moment at Dutch’s notch to kick out of my skis again. I began hiking up to the far peak where the snow was the most preserved, and I was at the top in no time. I took note of the fact that I was not alone, which made me feel a little safer. It was a false sense of security, however, because the beacon I was carrying offered little assurance that anyone else on the peak had one, let alone a shovel, probe, or concern for my well-being. But my run was just what we all dream of with shots of powder intermittently blinding me before arcing in to the next turn. I got down to Peak 5 and immediately decided that I would take another backcountry run – alone.

Earning_Turns

Peak 5 Slide

With great intention, I pulled the gate open at the back of Peak 5 and began hiking up the ridge. The snow was deeper than I expected and the going was slow. I felt low on energy and decided I would cut out early, catch my friends at lunch, and come back refreshed and hopefully with a companion. I was unfamiliar with my exact surroundings, but having skied along this ridge many times in past years, I nonchalantly began ripping down through the trees. I could see a substantial rise approaching, so I threw in a hard edge and abruptly stopped to get a closer look. This action immediately set off a small slide to my left and below, and while seemingly insignificant by the looks of the photos, it would have carried me over a series of rock shelves and down in to a grove of trees – alone.

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I shook this whole occurrence off quickly, traversed around the rocks, and went off to meet my friends only after enjoying a few more precious powder turns. Now here’s where it just gets plain dumb.

Not only do I know how Utah’s light snow can be, and often is, lethal, but I had just seen proof it was unstable on the very same day. But what do I proceed to go and do? Convince my friends, who are novices when it comes to the backcountry and avalanche conditions, to go and do a hike with me off the back of Peak 5. Nice!

Three of us did the hike, this time dropping the large open bowl to skier’s right. Fortunately, nothing bad happened. The run was in fact fantastic, and it was made even sweeter when we just barely caught the last lift out of there right at 4pm on the nose. But a conversation later transpired between me and one of my best childhood friends that has stuck with me ever since.  He asked,

“How would you get out of an avalanche?”

Avalanche Safety

Really, there are no easier answers to this question; in fact, more experts die in avalanches than any other group. The best course of action is avoidance through the proper study of snow conditions. This means taking in to account no less than the amount of recent snowfall, layers, temperature, aspect, and degree of slope. After evaluating these factors, you of course want to make sure everyone in your party is equipped with a beacon, probe, shovel, and knowledge of how to use each one of them. Even then there are inherent risks, as well as weaknesses. For example, plastic shovels are pathetic in comparison to metal blades, for the snow can be extremely difficult to dig through. Regarding beacons, I can remember besting a Squaw Valley Ski Patroller during an avalanche training course only because I had a more modern beacon. His transceiver beeped directions to the hidden victim, but my digital version literally pointed the way.

Snowboarder

If you get caught in an avalanche you must try to stay on the surface by using a backwards swimming motion. I have a friend who pulled this one off when he slid from top to bottom in the Chutes at Mount Rose Ski Resort. He was lucky enough to have part of his face and arm sticking out when he finally came to rest, but he still had to be dug out of the binding snow. In most cases, however, the slide victim is not so lucky. Some are smashed in to trees and rocks and immediately die from the resulting trauma. Others are literally ground in to a bloody mass from lacerations and the mashing of heavy pieces of ice. None of it is pretty. As I explained all of this to my friend he said, “I’m to old for this shit – I’ve got kids!”  As if waking from a pervasive fog I thought to myself, so do I.

Choosing Your Line

It is here at this point that you are possibly expecting me to say, I’ll never go out in the backcountry again. But that is not likely. What I will say is that I will always strive to ski with a buddy, choose the safest slopes possible, pack extra backcountry gear, or rent it, and always be clear with myself and any accomplices on the inherent dangers involved. Keep in mind what a rather poignant Summit County Sheriff once said, ”If you’re an adult and you want to go and risk your life, it’s your business…We just have to clean up the mess.” 

Trust me, I want to avoid the mess as much as the next sane person. I used to debate with a good friend about the dangers of outdoor sports, and he would argue that a person was more likely to be killed in a car accident. I would disagree. I was still disagreeing when an earthquake dislodged a boulder on to a highway that almost killed me. My car was totaled and I was lucky to walk away from it. It pains me to think I could have died riding a proverbial groomer.

Our lines in life are rarely clean, but they are certainly made better by applying the knowledge, skills, and patience we do have. These are the attributes we need to take our pursuits out of bounds and push the limits, and still make it back to the parking lot to take our boots off when the day is done.

Day_Over

The Fine Line: Negative vs Positive Messaging

I was recently in Charleston, SC talking with a friend about the effectiveness of negative vs positive messaging. A local politician lost his son in a drunk driving accident, and his loss compelled him to try and educate teens on the hazards of getting behind the wheel after a few too many. One component of his campaign relied on the shock value of a vehicle destroyed in an accident. He towed it around to local schools for children and adults alike to see. His actions bothered my friend who happens to be a very protective and responsible mother of two.

These sights are always chilling; and the question is whether they are really effective? Do people tend to block out negative messages, which ultimately make them unproductive?

Marketing and advertising often rely on fear as a motivating factor. The solution to that fear is then presented – the product or service being offered. There is a fine line, and the producers of this commercial walked it admirably.

Art Reception

My mother, Charleston artist Kat Hastie, is having an art reception at Bin 152 on Wednesday night at 7pm. For those not familiar with the space, Bin 152 is a new establishment on King Street owned by Patrick and Fanny Panella. The Post & Courier recently published an article on their creative mix of wine, cheese, and art.

In preparation for the show, the artist asked me to put together an invite that combined some of her recent portrait work. Now I am more of a marketing strategist and writer than I am a designer, but I was happy to oblige. Nothing like saving a few duckets when a family member is capable enough. I’m also in the process of redesigning her website. I’ll announce that soon enough, but for now here is the invite – in one of its forms – with a quick overlay to hit you Charleston folks with the pertinent details once again.

Come on out, we’d love to see you there!

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Lemonade

I’ve been reading Seth Godin’s blog going on for what I believe has been 5 years? Regardless, I rarely, if ever, regurgitate pieces of media that I pick up from there. However, this post is an exception. The following video hits home for so many people in the marketing and advertising industry right now. It certainly begs the question, do you love what you do? Furthermore, I don’t think it is too much to ask that the agency or freelance person managing your account to also love what they do. If I’m looking to an outside agency to manage my brand, I want them to be both capable and passionate.

Super Bowl

First off, I think most of us will concur that Sunday’s game was pretty fantastic. Always great to see two teams evenly matched. Early on, I was impressed by Peyton Manning’s ability to drive the ball down the field in an efficient manner, and I was ultimately surprised to see the Saints come back so strong.

Regarding the equally captivating ads, my favorite has to be Google’s. Leave it to them to enter a new medium and deliver an advertisement that, like their technology, is simple on the surface but far more powerful underneath. Plus, who doesn’t love a good story?

GASP…arilla!

Gasparilla

The basic premise of Gasparilla is really quite simple. Close off two adjoining streets, parade a bunch of pirates down one of them, and invite people to come out and party on the other one. Sounds easy enough, but the reality is Gasparilla is a logistical bear that Tampa Bay has been trying to perfect for more than 100 years.

Gasparilla_4

The big invasion can attract upwards of 350,000 people, and they don’t come to sit idly by. Nope, they come to party and parade their own versions of pirate garb to fellow marauding mateys, while collecting as many Mardi Gras beads as possible. Some residents, especially along the parade route, feel that Gasparilla is out of control. Having witnessed 3 such events I can hardly blame them for their concerns. The amount of trash that ends up on the streets and in the waters of Tampa Bay is staggering – the noise is deafening -there are inevitably fights and arrests – and you can be sure it attracts Tampa’s best and brightest. All of this has most self-respecting retirees fleeing for more sheltered pastures. But when I put my branding and marketing hat on I see it as a tradition the city can’t afford to quit.

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Many cities struggle to define themselves. You’ll often see destinations go through rebranding exercises every time there is a new head of marketing because no one can truly agree on what best communicates the location. Tampa, on the other hand, is steeped in pirate lore and will always be closely tied to the many bays, rivers, and estuaries that served as hiding places for these buccaneers who now, by the way, can play a mean game of football. People love events that are done well, and it is clear Gasparilla has found the sweet spot.

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The annual economic impact of Gasparilla is said to be $46 million annually. In an economy where people are struggling to put food on the table, that’s some much needed change. To alleviate some past transgressions, this year an additional 100 police officers and many more port-o-pottys were added to the parade route.  Both were a welcome addition. The strategy of moving people downtown to the music stages was also a wise improvement.

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All in all it was a fun time, and I certainly enjoyed capturing a bit of the revelry. The rain kept some people away, but for the most part it went unfelt.  A few days later it appears concerned residents have returned to their soft, cozy homes, the streets are clean, parade floats have been put up, and some where a poor turtle is swimming along with a string of beads stuck in its throat, gasping for the next Gasparilla.

More Gasparilla photos on Flickr.

Chronicles of Tampania

AMI

Dropped a little Gulf Coast angst this week with some fun waves here in the Tampa Bay area. El Nino, aka The Little Boy, keeps kicking up those high winds that ultimately lead to rideable surf. This particular day consisted of super glassy peelers breaking under beautiful, warm, sunny skies. As you will see from this short clip, there were some barrels to be had. Didn’t think the Gulf Coast had waves, did you?

AMI from Robert Payne on Vimeo.

The intersection of business and lifestyle. Robert Payne | Seattle, Washington