If you saw my Connect post in March then you know I recently launched a new internet of things video that focuses on cybersecurity, fintech, health IT, and telecommunications. In addition, I recently interviewed Facebook’s Global Data Center Site Selection Director on why they chose their most recent location for a new data center.
Whatever you think of Mark Zuckerberg’s recent testimony to the Congress and Senate (insert Orrin Hatch meme here), it is pretty cool to see a company investing so heavily in renewable energy. Not only that, Facebook is evolving local utilities’ practices of energy creation with their economic weight.
My goal is always to practice what I call “real marketing.” In other words, leveraging the perspectives of your end customers or stakeholders to tell future prospects why their lives will be better using you, your products and/or solutions. Therefore, I have invested considerable dollars and time in to pursuing thought leadership in videos, case studies, articles, whitepapers, profiles, etc.
Most of the videos I produce are from the perspective of real executives speaking to the facts. But in the case of this most recent video, which highlights the strengths of Georgia’s cybersecurity, fintech, health IT and general information technology sectors, I needed to take a more commercial approach. Why? Well, part of the reason is due to how fast technology companies change. The other is because cyber and fintech companies are reluctant to share too much information. I wanted this video to be as evergreen as possible.
So instead I leveraged my 15+ years of experience in software development and interactive marketing to convey these strengths with real statistics, a tight script, and some visually stunning graphics. Much of the imagery runs contrary to one another in the natural world, and yet, they metaphorically relate in this context. The bonus is that it works really well on a really big flat screen at tradeshows even with no sound.