Tag Archives: robert payne

Development Dialogues

I recently sat down for a podcast interview with Global Media Inc (GMI), which is a digital media platform that brings together selected news and analysis, as well as customized regional economic reports published in some of the world’s premier publications: Foreign Affairsthe Japan TimesForbesForbes China, and Forbes Asia.

  • How do you effectively market an entire region?
  • What marketing channels should economic developers lean into?
  • How can economic developers create simple yet powerful marketing campaigns?

Now available on Spotify and Apple Podcasts:

Gold Award from the International Economic Development Council

This marks my 7th Gold Award from the IEDC. Official press release:

Seattle, Wash. (September 28, 2023) – Greater Seattle Partners (GSP) received a 2023 Excellence in Economic Development Gold Award from the International Economic Development Council (IEDC) for the launch of Uncommon Thinkers Welcome. The award was bestowed specifically for the organization’s work in the Digital Media category that impacted 500,000+ residents. GSP also received the Bronze Award for Regionalism & Cross-Border Collaboration for population greater than 500,000. GSP was acknowledged and honored at the IEDC 2023 Annual Conference during the inaugural Recognition Night event in Dallas, TX, September 19.

“GSP has raised the bar for excellence in economic development with its Uncommon Thinkers Welcome program. This award is a testament to GSP’s dedication to its residents and serves as a great example of how economic development can help transform a community for the better,” said Nathan Ohle, IEDC President and CEO. “It is IEDC’s honor and privilege to present GSP with this award and recognize its leadership and innovation in the field of economic development!”

Every year IEDC looks specifically for economic development organizations, government entities, initiatives, and programs that have demonstrated consistent, exemplary performance in the economic development profession, leading the execution of projects that have a significant impact on revitalizing communities, and playing a major role in shaping and improving the practice of economic development.

“We are honored to receive this recognition from the IEDC. The goal of this project was to unite our public and private partners around an authentic brand position that captures the unconventional attributes that differentiate Greater Seattle from the rest of the world. In partnership with our fiercely creative friends at Mekanism, we conducted extensive regional and global research to inform the brand pillars and breathe life into what would ultimately become Uncommon Thinkers Welcome. It is very rewarding to see such strong results from the initial launch of the campaign, which would not have been possible without the help of so many amazing partners across the region that helped us clearly show – we don’t do things like everybody else,” said Robert Payne, vice president of marketing and communications.

“Since first partnering with GSP in 2019, we’ve been determined to prove that the fastest growing tech hub in the country is more than just rain,” said Lisa Zakroff, General Manager of Mekanism. “Together, we tapped into a truth about this region that resonated deeply with GSP’s partners, big and small, allowing for a campaign designed to feature them all. We loved the opportunity to galvanize so many
bedfellows who would seem strange anywhere but here.”

Uncommon Thinkers Welcome continues to garner regional adoption across Snohomish, King and Pierce County and has appeared in front of global forums across Europe and Asia. Driven by new ideas like we are, some of the regional companies and partners that have contributed to the growth of the brand are as follows:

  • Alaska Airlines
  • Amazon
  • Aquagga
  • Boeing
  • Campfire Coffee
  • Eighth Generation
  • Eviation
  • Feedme (Shubert Ho)
  • Just Evotec Biologics
  • Namatad
  • Pallet Shelter
  • Pokemon
  • Port of Everett
  • Port of Seattle
  • SAFE Boats
  • Seattle University
  • Spaceflight
  • TOTE Maritime
  • University of Washington
  • Virginia Mason Franciscan Health
  • Washington State University

To learn more about Uncommon Thinkers Welcome visit UncommonThinkersWelcome.com.

About Greater Seattle Partners

Greater Seattle Partners (GSP) is a public-private partnership that leads regional economic development through global business attraction, site selection and investment and trade opportunities in the greater Seattle region. GSP collaborates with community and economic development partners to ensure that every person in the Puget Sound region has the opportunity to prosper. We strive to attract and retain quality family/living wage jobs across all communities of the region. Throughout the world we tell the story of our talent, pioneering spirit, unique communities, and quality of life. For more information visit Greater-Seattle.com.

About the International Economic Development Council

The International Economic Development Council (IEDC) is a non-profit, non-partisan membership organization serving economic developers. With more than 4,300 members, IEDC is the largest organization of its kind. Economic developers promote economic well-being and quality of life for their communities by creating, retaining, and expanding jobs that facilitate growth, enhance wealth, and provide a stable tax base. From public to private, rural to urban, and local to international, IEDC’s members engage in the full range of economic development practices.\ Given the breadth of economic development work, our members are employed in various settings, including local, state, provincial, and federal governments, public-private partnerships, chambers of commerce, universities, and a variety of other institutions. When we succeed, our members create high-quality jobs, develop vibrant communities, and improve the quality of life in their regions. Learn more at iedconline.org

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APEC is advancing the inclusive growth we all seek in Washington

The following is an op-ed I ghost wrote for two former Governors and was published in the Seattle Times:

Special to The Seattle Times

As Seattle hosted the inaugural APEC meeting in 1993, Microsoft had just surpassed selling 25 million copies of Windows, Starbucks had launched 250 stores nationwide, Chukar Cherries had just opened in Pike Place Market and companies like Amazon, Expedia, and Zillow were not yet created.

Over the course of 30 years, our hometown companies have grown to more than a billion users on Windows, coffee at over 36,000 stores in more than 80 countries, and our companies are recognized in households across the world delivering online shopping and travel, cloud computing and a $4.99 rotisserie chicken.

As more than 3,000 senior officials and delegates from the 21 member economies of the Asia-Pacific Economic Cooperation convene again from late July to mid-August, every Washingtonian has a stake in our state’s close ties with members of APEC as our jobs, small businesses, and companies are deeply connected.

The conference allows us to spotlight the Evergreen State and showcases our region’s thought leadership and values, deepens critical relationships, creates ongoing economic impact and supports the Emerald City’s restaurants and small businesses. The meeting comes as Seattle has surged once again to become the fastest-growing big city in the U.S. — driven by our innovative companies that are shaping the global economy in industry sectors such as aviation, clean energy, food, technology, life science, health and transportation. Our regional GDP is now a staggering $479 billion, establishing us as the ninth largest metro economy in the nation. This success would not be possible without connecting our innovation with free, fair and open trade with APEC’s member economies.

In Greater Seattle, our total trade with APEC member economies surpassed $1 trillion from 2012 to 2022, averaging over $90 billion annually, or 76% of the region’s total trade. Our deep connections have created jobs and fueled economic engines such as Seattle-Tacoma International Airport and our deep water ports in Seattle, Tacoma, and Everett — these are some of the largest global connectors and international gateways in North America.

As governors, we’ve seen the impact of trade both here and overseas. Abroad, we’ve promoted Rainier cherries in South Korea, french fries in Vietnam, and Almond Roca in Beijing. This was made possible solely by the hard work of Washingtonians: our farmers, entrepreneurs and workers. Right here at home, our trade relationships support more than 931,000 Washington jobs and 12,000 small businesses who produce and export billions of dollars of recognized products the world wants and needs.

To see the dependence of jobs on exports and trade, one only needs to look at Boeing, where 70% of their planes are sold to foreign airlines. Boeing’s 64,000 employees here in Washington, and the employees of its more than 1,000 suppliers across our region, would be dramatically fewer without these exports. These workers are not only our friends, neighbors, and family, but they support so many more jobs in our region as they visit their favorite coffee shops, restaurants and small businesses. This impact is repeated with companies large and small in our state.

APEC also plays a vital role in shaping our economy by providing an opportunity for all of us to collaborate and develop solutions to complex challenges such as climate change, digital access, energy diversification, gender inequities, global health and regulatory practices. Our state is leaning into many of these challenges to effect positive change and create more equitable prosperity across Washington, but we will accomplish much more when we work collaboratively with global partners.

As governors, we have seen how Washington state’s workers and families benefit from robust trade partnerships. We have heard from business and labor leaders alike that strong global demand for our products bolsters our economy. We share a rich history and connectivity with the Asia-Pacific region, and we remain steadfast in our commitment to grow our economic ties within APEC, recognizing the significant benefits that such engagement brings to our workers, families, and businesses. By fostering strong public and private partnerships and encouraging participation in APEC, we will ensure sustainable and inclusive economic growth for now and the next great Seattle companies.  

Paris Air Show

Great to be back in Paris to hear the roar of the F-35 and watch Boeing push the Gs on the 777x at Le Bourget. Lots of great meetings and was thrilled to win Best-in-Show for the sustainable design focus and indigenous artwork of our pavilion which was just an idea back at Farnborough.

“This pavillion grew from an inspiration by Greater Seattle Partners’ Robert Payne. Robert envisioned a green Choose Washington exhibit modelled after the Alaska Airlines’ holistic approach to sustainability, which includes not only ongoing advances in sustainable aviation such as those we were pleased to announce this week with ZeroAvia and Twelve, but also their gorgeous green headquarters building near Seattle-Tacoma International Airport.”

Other great highlights included a wonderful reception at Cercle National des Armées, boat ride down the Seine, the energy of the streets during Summer Solstice, and, well, just being in Paris. Also enjoyed a nice side trip to Nantes to tour Airbus and the adjacent innovation labs, as well as a boat excursion off the coast of Pornichet to learn more about their new wind farm.

Uncommon Thinkers Welcome

Anyone who has gone through the process of developing a brand position that encapsulates the unique values and spirit of a company or themselves knows it’s not easy, especially in a crowded and competitive marketplace. Even more so for a region that does not like to be defined or put in a box. That is why I like to think of Uncommon Thinkers Welcome, my latest brand development project, as more of an invitation than a label.

It has definitely been a journey moving through the various phases of stakeholder engagement – regional, domestic and international research – brand development and trademark – and final production. GeekWire does a great job of laying it out in this article, and I really appreciate their partnership in helping me launch the brand out in the world.

There are a lot of  fun but smart elements to the campaign.

I worked with each of these partners to provide social guidance and assets to amplify the launch. Of course, there were multiple channels involved to launch the campaign:

It has been an honor to work with so many amazing companies and partners to breathe life into this. I worked with more than 22 companies and partners to pull this off, including a 4-day video and photo shoot across Snohomish, King and Pierce County.

Paid media and much more to come!

GREATER SEATTLE PARTNERS ANNOUNCES NEW LEADERSHIP TEAM FOR BUSINESS ATTRACTION AND GLOBAL TRADE AND INVESTMENT

Seattle, Wash. (May 12, 2021) – Greater Seattle Partners (GSP) board of directors today announced two new senior hires and a promotion to drive economic development strategies for the region. Cynthia Carrillo will become vice president of economic development, Josh Davis will become vice president of global trade and investment, and Robert Payne will become vice president of marketing and communications. They join Emily Cantrell who just recently became vice president of operations and strategy after serving with the World Trade Center Seattle. They will lead the organization at a pivotal time as the economy rebounds and domestic and international companies renew site selection and trade development activities.

Full release here. Excerpt below:

“These individuals have demonstrated exceptional leadership with corporate site selection, company expansions, international trade and investment missions and business attraction around the globe,” said Brian P. McGowan, chief executive officer of GSP. “I am really looking forward to working collaboratively with the collective experience of this team to build a more resilient, equitable and inclusive economy for our region.”

Robert Payne
Robert has been instrumental in helping GSP weather the pandemic by managing external and internal marketing and communications, overseeing business development, building an economic recovery framework and launching GSP’s ‘Dear Rest of the World” campaign. Prior to joining GSP, Robert spent more than 7 years leading the global marketing and communication strategies for the Georgia Department of Economic Development (GDECD) where he garnered numerous awards for multi-channel marketing strategies that consistently delivered a strong ROI and helped position Georgia as the number one state for business 7 years in a row. Prior experience includes working in the for-profit software development and interactive agency space notably serving clients in economic development, tourism and media. Robert is a Clemson University alum with an MBA from the University of Nevada with a specialization in marketing.

“There is no doubt that Covid-19 continues to create unique challenges for our region as we look to re-engage our global partners and pursue new economic opportunities with international and domestic companies,” said Bill McSherry,” vice president of government relations, The Boeing Company and Board chair of GSP. “But through an extensive global search, we have built a highly capable team with the experience, tenacity and connections to overcome these hurdles and bring greater prosperity to the diverse communities across our region. I am really looking forward to GSP’s renewed role in building our economy back stronger than before.”

ABOUT GREATER SEATTLE PARTNERS
Greater Seattle Partners (GSP) is a public-private partnership that leads regional economic development through global business attraction, site selection and investment and trade opportunities in the greater Seattle region. GSP collaborates with community and economic development partners to ensure that every person in the Puget Sound region has the opportunity to prosper. We strive to attract and retain quality family/living wage jobs across all communities of the region. Throughout the world we tell the story of our talent, pioneering spirit, unique communities, and quality of life.

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Gold Telly Award for Southern Charm

My most recent video production is the culmination of many other supporting video projects that have taken me across the state of Georgia, and behind-the-scenes of some incredible companies, over the past 5 years. In essence, I took a limited budget and made it in to a $250k production.

But I could not have done it without the great guys that make up the band, The Quiet Hounds. Their talent and genuine personalities carry the diverse scenes that are tightly edited to inform the next scene, and the next scene, and so on. I feel lucky to have been able to ink a sync agreement with them for this perfect song. I followed them to Athens, Georgia to record the live performance at the Georgia Theatre, and we spent a long night together at a recording studio in Midtown Atlanta. It has been a pleasure getting to know them.

How do you encapsulate an entire state in one video and do it well? That was indeed part of the challenge. I knew it could not be everything to everyone. Sure, there were sacrifices and difficult decisions along the way. But positive emotion is the great equalizer.

The video is now featured on Georgia.org and its affiliated social media properties – at all the Visitor Information Centers across the state – and baggage claim in the Hartsfield-Jackson Atlanta International Airport.

I hope this experience provides you with a taste of the authenticity, beauty, diversity and “southern charm” that I have come to find in Georgia . I feel it. The band feels it. Georgians feel it. I hope you do as well.

Do me a favor. Pop the video full screen and turn up your speakers.

A special thanks to the Quiet Hounds for lending their creativity, time and music to this piece.

“Southern Charm” Lyrics

All the gardenia on the sideway dropping like they want you.
I’m a believer on the highway when they’re playing our tune
driving up slowly though the gravel nothing stopping Sunday
Summer love songing in my longing we can do this our way

Hot city you are mine

Storms on your shoulder and I call it Paradise
Everyone knows this thunder only means bright lights for us

Hot city you are mine
So pretty on my arm

Hot city you are mine
So pretty on my arm
Tell me that you’ll make this rainstorm ours
make it ours
dancing through the black night
Hot city you are mine
Oh say that you are mine
This is where my southern charm will lye

This city home, this home is you, you are my summer love song
how do you do it, how do you make it hum
My heart is warm, my blood is red, this sweat is all I have to make it up to you, make it up to you, love.

Get the Song

Southern Charm

Behind-the-Scenes