Tag Archives: video marketing

Video Marketing

One of the aspects of my job that I enjoy the most is seeing what makes companies tick. Getting behind the scenes and meeting the entrepreneurs that drive the Georgia economy. The vast array of industry sectors provide so many different strategies and business processes, and telling a part of their story via video is always an interesting experience.

A few tips when planning for a video shoot:

  • If you can, scout before you bring a video crew along. A host of surprises can jump up unexpectedly, and you want to be prepared with a back up plan. It will also give you ideas, shot angles, interviewees, and potential props to make it even better. For example, I’ve used lift cranes, fork lifts, bicycles, planes, conveyor belts and a host of other items to get a shot.
  • Really investigate the DNA of the brand you are featuring. The more you can carry that spirit forward the better.
  • Set up two different camera angles to make the interviews more interesting and flexible when it comes to post edit time.
  • Too much background noise is distracting, but just enough makes for a more interesting video as it allows the viewer to feel the scene.
  • Avoid amping up the music too much. One should hardly notice it unless it increases at moments to convey something important or create energy – but use sparingly. Certainly avoid free stock music at all costs.
  • Interview questions can often end up very generic, and that won’t help you get the interesting talking points you need. Mix it up and throw in some questions that are personal. Relax your subject and don’t be afraid to have them repeat their point several times to get it right. They will appreciate it later. Certainly have them repeat the last part of your question before they go into the answer.
  • Keep it short. Like under 3:00 minutes.
  • If you plan on buying media to promote your video then think about and budget accordingly for both a 30 second spot and a longer version.
  • Transcribe the video. If you don’t like the way the script is shaping up then you can always go back to find the right talking points you want.
  • Consider animation and careful use of text and infographics to bolster a particular point.

Here are some recent videos I have produced:

King’s Hawaiian (3:00)

Mercedes (00:30)

Small Business (2:46)

Film Industry (4:55)

If you would like to see more videos from me visit http://blog.robertpayne.net/category/professional/