CEO of Twelve Horses Speaks at DMAI’s Destination Showcase

CapDetail-credit_Jake_McGuire_l Tomorrow Jennifer Buch and I will be meeting up with our CEO, David LaPlante in Washington DC for DMAI’s Destination Showcase. David will be giving a presentation on the effective use of web technology and social media for destination marketing and event planning and management. Really looking forward to seeing all of our nation’s great destinations and the individuals who help fuel their tourism economies in attendance. If you are planning on attending, please look for us and say hi or leave a comment below.

Destinations Showcase Conference & Expos are the meeting industry’s largest forums exclusively bringing attending corporate, government, association, and independent meeting planners together with exhibiting destination marketing organizations (DMOs and CVBs) from the U.S. and beyond.

The details of David’s presentation are:

 Meeting Expectations with Greater Integration & Multi-Channel Marketing Programs.

Meeting Professionals InternationalSponsored by MPI
Never before have there been so many technology-based tools and strategies available to meeting planners. Never before has there been so much confusion and consternation on where, when, what, and how to use them. Compounding the challenge is the disparities between what “IT and Operations” leaders feel are appropriate, and what you need at your fingertips today.

In this session, David LaPlante, CEO of online brand marketing and messaging technology company, Twelve Horses will share with you stories and strategies of how to “sell technology” to your management and what strategies are having a meaningful and competitive impact today.

In this session, you’ll learn about:

  • Comprehensive solutions for integrating and automating.

  • What new technologies successful and leading meeting planners are relying on.

  • How to sell the adoption of new technology to your management.

  • Avoiding common pitfalls of implementing new technology.

  • Proven strategies for building a better online collaboration.

  • Leveraging latent and persistent online conversations to drive greater attendance and interaction.

  • Deriving new revenue streams for your events with new technologies.

Once again, if you are planning on attending, please look for us and say hi or leave a comment below. We look forward to seeing you there!

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