Real Marketing

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It has been a few months since I moved to Georgia and immersed myself in the economic development landscape. One of the aspects of my new position has been to leverage the brand direction set in place by the marketing and communications team as well as our agency of record, Engauge.

To me it is a refreshing approach because it draws upon hard figures and statistics unique to the region with a foundation of “We Speak Business.”

Above is an energy ad I recently worked on for an upcoming conference. Below are two more. One is an aerospace ad for Georgia Trend (left), while the other is a logistics and infrastructure ad for Site Selection magazine (right).

What do you think?

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