Growing the life science industry in Georgia has been one of the economic development endeavors I have been working on in recent time. After extensive research and planning, a multi-channel marketing campaign was launched that targets very specific sectors within the life science industry:
- Cold Chain
- Fill Finish
- Hematology and Immunology
- Medical Devices
The usual suspects of digital marketing, print advertising, events and tradeshows and public relations were employed to generate new leads.
I also utilized social media in the form of a Health IQ quiz that was designed to be fun, informative and interactive. It generated some great results and figured it was worth submitting for the International Economic Development Awards. I am pleased to say that the campaign was awarded Gold in the category of New Media in a population greater than 500,000.
You can learn more about the life science campaign by visiting Georgia.org/LifeSciences.