IEDC Digital Marketing Webinar

Join me for an upcoming webinar on digital for for the International Development Council.

Find out more about why The Future of is Online at www.iedconline.org/web-pages/conferences-events/digital-marketing-webinar-series.

Oct. 27th: What You Need to Know about Digital Lead Generation | 2:30 p.m. to 4 p.m. ET

How do you turn a visit to your website into an investment? First impressions matter. Digital lead generation is all about capitalizing on prospects: first by wowing them, and then by connecting with them. Discover the seven strategies to supercharge your organization’s digital lead generation efforts. This webinar teaches participants how to create a customer-focused website, as well as how to both promote it and make use of tools that will maintain a dynamic online conversation about your community.

Speakers:

payne for New Media: Robert Payne, Director of Account Management, Department of Robert Payne has more than 15 years of digital marketing, technology and development experience.He currently serves as director of global account management for the Georgia Department of Economic Development. He and his team help the state of Georgia compete in global commerce, innovation, international and tourism across a variety of industry sectors including aerospace, information technology, advanced manufacturing, logistics and destination travel.

mazierGuillermo Mazier, Vice President of Strategic Accounts, Atlas Advertising | Denver, Colorado
Guillermo Mazier is Vice President of Strategic Accounts for Atlas Advertising. Atlas helps developers effectively reach site selection and prospect audiences through branding, digital marketing, and GIS enabled websites. Founded in 2001, Atlas has worked with more communities than any other firm in the past 10 years including 165+ clients in 46 states and six countries.

wakefieldJennifer Wakefield, APR, Vice President, and Communications | Orlando Commission
As Vice President of Marketing & Communications, Jennifer manages the strategic and efforts of the organization, including providing counsel to the organization’s executives and board officers. She also is managing the new regional business initiative. Jennifer has fifteen years of experience in marketing and and holds her accreditation of public relations (APR), which signifies a high level of professional experience, competence and ethical standards.

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