Coming up with a new holiday card each year can be a challenge. But it is a challenge I enjoy.
When you are spending good money on design and development you need to balance the return on investment with cultural sensitivities around the holidays. In other words, do not sacrifice your brand integrity by disrespecting what the holidays are really about.
It was a lot of work, but this year I collected holiday-centric statistics from well-known brands throughout Georgia and put a logistics spin on it.
2014 – http://www.georgia.org/holiday-card-2014
This year my goal was to make a holiday card that could extend beyond our Department, and be usable and distributable by other state entities and citizens of Georgia.
Looking for other interactive holiday card ideas? Here’s a look back at the past two years of holiday cards I’ve worked on.
As you can see, HTML, Video and even old Flash have all played a role. Now responsive design and HTML5 is a significant consideration, so that individuals can view it on any type of device whether mobile, tablet or desktop.
It will be interesting to see what manifests next holiday season.