“Dear Subaru” Advertising Campaign

Dear_Subaru Carmichael Lynch put together a very bold and clever advertising campaign for Subaru, and it features a photograph that I took of my very own Subaru Outback after I ran it headlong into a boulder going 60 mph. I walked away relatively unscathed, but the car wasn’t so lucky.

This Subaru was 1 of 5 that I have thus far owned in my lifetime. The reasons why I walked away from the accident  has much to do with my predilection. When I bought my first one it was for the All-Wheel-Drive and good gas mileage. I would later discover other positive attributes, along with the company’s attention to manufacturing efficiencies and the environment.

With the “Dear Subaru” campaign, Subaru is counting on there being more people like me who have a story to tell. It doesn’t have to be an accident like mine, but anything that demonstrates  your affinity for driving their vehicles and the places they take you.

Carmichael Lynch and Subaru are pursuing a multi-channel marketing strategy with targeted ad buys in various publications, signage in dealerships, digital media, and I suspect some outdoor as well. The “Dear Subaru” imagery and messaging is all tailored to encourage conversation about the Subaru brand. People share their stories on the Web, but is so often the case conversations extend from online to offline as well as the reciprocal. It is a clever strategy, and I look forward to seeing how the campaign performs.

Money Dear_Subaru_Web

If you see one of the ads featuring my photo and story please tear it out, take a photo, or forwarded it to me online. I would appreciate it!

Survey: 10 Simple Questions for Facebook

Ah, it’s Monday. While enjoying my first cup of coffee, I thought I’d choose a WordPress plugin to play with and see what I could do with it. I stumbled across this WordPress Survey Tool and figured I’d use it to judge Facebook usage.

A note about WordPress survey tools: some are better than others, some take more time to use, some are compatible with older releases and not new ones. But sometimes it is just about getting a job accomplished, developing some insight, and moving on to the next item on your list. Either way, they’re free! I’ll let you know what I think of this one.

Answer to the best of your abilities, and if you have any other questions you would like to see added please comment on this post. I will share the results of the survey one month from today. Hope you have a good week!

Post to Twitter

It’s Getting Hot in Here…

Thunderstorm

It has been soooo HOT here in Tampa lately! The humidity and heat is a stifling stew that makes me want to run rampant, pillage, plunder, wreak havoc; but then that would make me sweat. Instead, I suckle my air conditioning vent like a lover and throw ice cubes at the fan.

Despite being situated between Satan’s arse cheeks, there are some not so subtle benefits of a nuclear summer – thunderstorms! The big banger variety that build in the afternoons and roll across the Bay with impressive energy.

I tried to take some photos of one the other evening out at Ballast Point State Park, but I didn’t adjust the ISO for dark light, rain beat against the lens, and my tripod swayed in the wind like the cheap POS from Ritz Camera that it is. Oh well, one of them actually came out alright even if I am too far away. The varying spectrums of light between the three bolts of lightning is what I like.

Hope you’re staying  cool.

Alligator Abstract

Beasts

Whenever my wife and I go sea kayaking around the state of Florida, we often joke about “going down for the death roll.” It is a sick joke, but it seems to slightly alleviate the stress of being surrounded by an absurd amount of highly skilled killers. I just hope I never see this view from underneath a river log. It would indeed be my last gasp.

Self-Portrait

Self-Portrait

American Whitewater

South Fork of the Yuba American + Whitewater: What is there not to love?

I am proud to say that I have been a member of American Whitewater (AW) for almost 15 years. Even when I was in college, waiting tables and taking student loans, I found a way to mail my membership check. I don’t share this to convey that I am special. In fact, I am ashamed to say that I haven’t done more for AW.

Money and time are two things we all wish we had more of, right? But how often do you spend the two just trying to get closer to a wild, free flowing river? The point is you can afford to be a member. You can afford to support the only organization working exclusively to conserve and restore whitewater rivers. The world certainly isn’t making any more of them.

AW leverages your modest membership dues in combination with the collective sum to:

  • Protect Rivers
  • Restore Flows
  • Improve Public Access
  • Increase Safety Awareness
  • And Celebrate Life on Moving Water

Just look at what they have accomplished in California.

American Whitewater

Of course, I love AW’s choice of photos for California! It was actually quite a surprise when I picked up the mail today and looked through their 2009 Summer Appeal.

Meanwhile, AW has made many more strides in the Southeast, Mid-Atlantic, Northeast, Rockies Pacific Northwest, and the Midwest. None of these efforts are ever easy and often mired in bureaucracy, lobbying, and special interests, yet they keep going, deriving renewed motivation from sometimes small but significant steps forward for the benefit of us all.

So, please don’t let the river gods trounce you in giant nasty hole. Join Now! 

North Captiva Island

Just a few hours south of Tampa, Florida is North Captiva Island.


View North Captiva in a larger map

It gets the name from both its captive beauty, and the fact that it served as a prison for female “captives” held for ransom by pirates.

North Captiva

Accessible only by boat or private plan, this half-mile wide island offers roughly 5 miles of pristine white sand beaches to explore, two-thirds of which border a 700-acre state land preserve. Pay to park your car at Pine Island Marina and get ready to leave it all behind.

There is phenomenal tarpon, redfish, snook, and trout fishing in the waters surrounding the island, and there are several charter fishing operations to serve your needs. The abundance of seafood served the Calusa Indians long before it supported a thriving fishing operation, which made use of fish houses to ice down their catch. Those that have fallen out of family ownership now belong to the state of Florida and are considered historical buildings.

Fish House 

A couple of restaurants do serve food, but it is recommended that your bring a sufficient load of supplies. Because there are no cars allowed, golf carts serve as the primary source of transportation.

North Captiva Golf Cart

Of course, a good old rusty bike will do the trick, and there are plenty of other activities including sea kayaking. If you go early in the morning the likelihood of seeing manatees and dolphins are very high.

North Captiva Biking North Captiva Kayaking

Whatever you do, just make sure to find some time to discover your subtle side. Captivity awaits!

Fundraiser for Cycling & Arts Community June 23rd

TUESDAY, JUNE 23RD, DOORS AT 7PM, SCREENING AT 8PM

Downtown Reno: Nevadan Hotel, 3rd Floor Club Cal Neva (West side of Virginia Street)

Proceeds benefit Reno Bike Project and The Holland Project

Register Now

Veer

On the heels of National Bike Month, the Tour De Nez and the Reno Film Festival, Reno’s cycling culture gets a special pre-release screening of Veer. This award-winning, feature length documentary film explores America’s fast-growing bicycling culture by profiling five people whose lives are inextricably tied to bicycling and the bike-centric social groups they belong to. The film follows these characters over the course of a year, offering a behind-the-scenes look at their personal struggles and triumphs. 

Described as a “breakthrough documentary,” the film made its world premiere at the Victoria Film Festival earlier this summer and has won a Jury Award for Best Doc at the Calgary Film Festival, won Best Documentary at the Calgary Underground Film Festival, and was nominated for Best Documentary at the San Joaquin International Film Festival. Veer examines what it means to be part of a community, and how social movements are formed.

REGISTER NOW AND GET YOUR TICKETS

CHECK OUT THE FACEBOOK EVENT

FLICKR PICS AND GOODS

OFFICIAL PRESS RELEASE

TRAILER

Come out and support your local community cycling and arts organizations!

The event is a benefit fundraiser for the Reno Bike Project, a community bicycle shop and cycling advocacy organization, and the Holland Project, Reno’s non-profit youth-run arts, music and culture organization. Sponsors include Twelve Horses, Club Cal Neva, Chrome Bags, Jet Lites, and Silver Peak (“It’s only beer, and it’s only at Silver Peak Reno.”).

See you there!

Post to Twitter

Saltwater Fishing: A Father’s Day Fishing Tail

Charleston Marsh

I awoke to a dull but persistent sound of freight containers being offloaded at the Port of Charleston. “That’s the sound of money,” I had once heard someone say. I was tired from travel. Coming home was always a mix of excitement and exhaustion. Friends and family; a beautiful city by the sea so steeped in history. Long before me centuries of tides had moved life-sustaining nutrients, boats, people, and commerce through meandering fingers reaching deep in to the heart of permeable shores.

But it was 6:00am and time to rise for a fishing trip with my father. Having spent so many years living great distances from him, I was looking forward to spending some slow time exploring narrow creeks and marshes in pursuit of redfish and trout. In the days proceeding, bending rods and screeching reels filled my imagination and intensified the anticipation. I hoped my suppositions would become reality.

I was a little dismayed the day before when I came in to town and witnessed the impending storm clouds on the horizon. When it began to rain in buckets, I thought the trip would be canceled for sure. A somber call to Dad allayed my fears somewhat. He’d been studying the weather and felt confident we should give it a go. I hung up the phone and noted the rain gear in my suitcase.

Charleston-Salt-Water-Fishing

Despite my doubts, dawn rose fresh and brilliant. I looked across the harbor to see Charleston filling with the flow of men and women making their way to work. I felt fortunate to have grown up fishing these waters. Before I could even walk I bounced around in a basket at the bow of my father’s John Boat. In those days my mother would have been younger than my wife is now.

Exploring the fringes of one of America’s oldest and most beautiful cities was always an adventure for a young child. The biology of bringing up a seine on a mud bank, catching a shark, getting caught on a barrier island in a fierce thunderstorm, or heading shrimp till my fingers bled. These are just a few of my memories.

We arrived at our first fishing spot. The marsh grass gleamed green against the backdrop of palm, live oak, and pine, and somewhere in the brush a warbler welcomed the day. I spoke of friends, money, and new developments that are further protruding and forever changing the landscape. We could see countless new homes from the boat where, before, we could have never conceived of their existence. Now I think we feel hypocritical for simultaneously wanting environmental protection and economic improvements. But we know the solutions must be there. They have to be. Who doesn’t want their children to experience the same natural beauty that we shared with our parents?

The entire time I spoke, my father simply listened. At first I wondered why he didn’t readily join in. But then it occurred to me that he always listens to me, providing feedback when necessary; guidance when required. While the amount of talk is not the measure of quality time spent together, I hope he knows I am there to listen to him as well.

Salt-Water-Fishing

I watched my father make a cast close to the bank, and in an instant his line went taut. There were no jerky movements, foolish displays, or wasted effort. Instead, his actions were smooth and practiced. Dad pulled in a beautiful bass; and then promptly released it. The day was far from over, so we made our way to several other spots. We caught some, lost some, and all the while soaked up the landscape that has helped to shape the lives of each of us.

Charleston-South-Carolina-Fishing

On the way back in we followed the “Winds of Fortune,” a shrimp boat returning with its days catch. At one time my grandfather operated two shrimp boats, the Carol El and Princess Ann, the latter of which sank out at the jetties with him on it. It was a different time back then. Much of the area was forest and farmland. Then a bridge was built.

I tried to picture what home was like in those days. What it was like for my grandfather to fish with his father. I wondered what it would be like to fish with my son.

Winds-of-Fortune

Tampa Bay Rays

I’ve lived in Tampa for nearly two years now, and I must confess that during that time I’ve never taken the initiative to go to a Tampa Bay Rays game. So, when I got the invite from a friend it was the only push I needed. It was a good game, and the Rays walloped the Angels 11-1.

Tampa-Bay-Rays

I’m always envious of the sports photographers with their huge and expensive lenses. I can’t compete on that level, so instead I took a low res photo from my point-and-shoot and had some fun with it (see below).

To do this yourself with, for instance, a landscape of a city or a mountain range, all you have to do is the following:

How to Create Spheres in Photoshop:

  1. Start off with a wide panorama such as the above. If you can use one that is full 360 degrees that is even better.
  2. Under Image Size, uncheck Constrain Proportions, and match the Height with the Width.
  3. Rotate the image 180 degrees.
  4. Under Filter, choose Distort, Polar Coordinates, and in the resulting dialogue box choose the “Rectangular Polar Setting.”
  5. Use the Clone Stamp and/or Burn tool to clean up the line where the two sides join.
  6. In the case of this example, I also used the Marquee tool to select the area of the sphere I wanted, then did Select – Inverse to get rid of the exterior part of the image. Remember, you’ll need to Unlock the Layer to get a Transparent Layer.
  7. As you can see, I also added an additional Layer of baseball threads.

Tampa Bay Rays

Comment on this post if you ever end up doing something fun with these simple Photoshop tricks.

Go Rays!

The intersection of business and lifestyle. Robert Payne | Seattle, Washington