Space Shuttle Discovery

Shuttle_Discovery

A lot has changed since Kennedy was president. To think he never had the chance to slurp down a Starbucks non-fat latte while chattering on a 3G cell phone connection and streaming YouTube videos over WiFi is a shame. He may have helped us get to the Moon, but the idea that a human being can strap themselves to more fuel than some small countries have in reserve, and then launch beyond the confines of our atmosphere is, well, maybe not as exciting as American Idol or Michael Jackson’s drug addiction? We’ve been there done that, right?

When I rolled into Cocoa Beach Friday night on a mission to surf Tropical Danny, I observed hoards of people gathered on the causeway, and a brilliant white light beaming towards the sky over Cape Canaveral. Just a couple of subtle clues that something interesting was about to go down; or up if you want to get technical about it. I later confirmed that the Space Shuttle Discovery was scheduled to launch at 11:59pm that very night.

After settling in to my hotel room, I made my way down to the beach to see what all the fuss was about. A quick check of NASA’s Twitter account let me know there were no delays, and sure enough, just before midnight I observed a bright yellow flash on the horizon. Shuttle Discovery then lit up the night sky like a fire ball. You should see my hydrogen fuel tan, it’s fabulous.

The fact is this was no firework display or pop news that wastes brain space. It was human innovation incarnate, and I was both awed and humbled by it. As the team of astronauts arced their way out of our atmosphere at a chill speed of 17,500 miles per hour, I couldn’t help but ask myself – So, what have you done lately?

I’m Just a Little Outdoorzy

origo-rendezvous-peak-multi-sensor-watch-review I just wanted to give a shout out to Outdoorzy and Origo for the sweet new watch. How did I win it? Well, Outdoorzy ran a contest on their snoop bloggy blog, and the blog pound rated the comments and chose the winner. What did I say?

“I run a lot of class V rivers and backcountry ski over difficult terrain that requires the use of a topographic map to judge location. It is always a bit of a guessing game, and it would be a lot of fun to see if the altimeter and compass matched up with the contour lines and my estimations of location. Plus, I really need a new watch.”

I’ll tell ya, I would’ve loved using the watch on this backcountry ski trip.

As far as the functionality of the watch is concerned, I would concur with this excellent review more than anything else I have seen. Even though some of the features of the watch are difficult to use and don’t work as well as I would like, the fact is there are a lot of features packed into this watch at a reasonable price.

Because I work in marketing, I can appreciate the power of word of mouth. If you are launching a new product, soliciting reviews and incoming links is a great way to build conversation and search relevance. Of course, you in turn run the risk of receiving a negative review, but even that can be beneficial. For example, I was not familiar with the Origo brand until now, and if you are reading this blog post you might not have either. Now their brand name is in your subconscious, and when they produce future watches with even better features the likelihood of capturing your attention for further consideration is that much higher.

Of course, there is always the tie back to Kevin Bacon.

Outdoorzy

“Dear Subaru” Advertising Campaign

Dear_Subaru Carmichael Lynch put together a very bold and clever advertising campaign for Subaru, and it features a photograph that I took of my very own Subaru Outback after I ran it headlong into a boulder going 60 mph. I walked away relatively unscathed, but the car wasn’t so lucky.

This Subaru was 1 of 5 that I have thus far owned in my lifetime. The reasons why I walked away from the accident  has much to do with my predilection. When I bought my first one it was for the All-Wheel-Drive and good gas mileage. I would later discover other positive attributes, along with the company’s attention to manufacturing efficiencies and the environment.

With the “Dear Subaru” campaign, Subaru is counting on there being more people like me who have a story to tell. It doesn’t have to be an accident like mine, but anything that demonstrates  your affinity for driving their vehicles and the places they take you.

Carmichael Lynch and Subaru are pursuing a multi-channel marketing strategy with targeted ad buys in various publications, signage in dealerships, digital media, and I suspect some outdoor as well. The “Dear Subaru” imagery and messaging is all tailored to encourage conversation about the Subaru brand. People share their stories on the Web, but is so often the case conversations extend from online to offline as well as the reciprocal. It is a clever strategy, and I look forward to seeing how the campaign performs.

Money Dear_Subaru_Web

If you see one of the ads featuring my photo and story please tear it out, take a photo, or forwarded it to me online. I would appreciate it!

Survey: 10 Simple Questions for Facebook

Ah, it’s Monday. While enjoying my first cup of coffee, I thought I’d choose a WordPress plugin to play with and see what I could do with it. I stumbled across this WordPress Survey Tool and figured I’d use it to judge Facebook usage.

A note about WordPress survey tools: some are better than others, some take more time to use, some are compatible with older releases and not new ones. But sometimes it is just about getting a job accomplished, developing some insight, and moving on to the next item on your list. Either way, they’re free! I’ll let you know what I think of this one.

Answer to the best of your abilities, and if you have any other questions you would like to see added please comment on this post. I will share the results of the survey one month from today. Hope you have a good week!

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It’s Getting Hot in Here…

Thunderstorm

It has been soooo HOT here in Tampa lately! The humidity and heat is a stifling stew that makes me want to run rampant, pillage, plunder, wreak havoc; but then that would make me sweat. Instead, I suckle my air conditioning vent like a lover and throw ice cubes at the fan.

Despite being situated between Satan’s arse cheeks, there are some not so subtle benefits of a nuclear summer – thunderstorms! The big banger variety that build in the afternoons and roll across the Bay with impressive energy.

I tried to take some photos of one the other evening out at Ballast Point State Park, but I didn’t adjust the ISO for dark light, rain beat against the lens, and my tripod swayed in the wind like the cheap POS from Ritz Camera that it is. Oh well, one of them actually came out alright even if I am too far away. The varying spectrums of light between the three bolts of lightning is what I like.

Hope you’re staying  cool.

Alligator Abstract

Beasts

Whenever my wife and I go sea kayaking around the state of Florida, we often joke about “going down for the death roll.” It is a sick joke, but it seems to slightly alleviate the stress of being surrounded by an absurd amount of highly skilled killers. I just hope I never see this view from underneath a river log. It would indeed be my last gasp.

Self-Portrait

Self-Portrait

American Whitewater

South Fork of the Yuba American + Whitewater: What is there not to love?

I am proud to say that I have been a member of American Whitewater (AW) for almost 15 years. Even when I was in college, waiting tables and taking student loans, I found a way to mail my membership check. I don’t share this to convey that I am special. In fact, I am ashamed to say that I haven’t done more for AW.

Money and time are two things we all wish we had more of, right? But how often do you spend the two just trying to get closer to a wild, free flowing river? The point is you can afford to be a member. You can afford to support the only organization working exclusively to conserve and restore whitewater rivers. The world certainly isn’t making any more of them.

AW leverages your modest membership dues in combination with the collective sum to:

  • Protect Rivers
  • Restore Flows
  • Improve Public Access
  • Increase Safety Awareness
  • And Celebrate Life on Moving Water

Just look at what they have accomplished in California.

American Whitewater

Of course, I love AW’s choice of photos for California! It was actually quite a surprise when I picked up the mail today and looked through their 2009 Summer Appeal.

Meanwhile, AW has made many more strides in the Southeast, Mid-Atlantic, Northeast, Rockies Pacific Northwest, and the Midwest. None of these efforts are ever easy and often mired in bureaucracy, lobbying, and special interests, yet they keep going, deriving renewed motivation from sometimes small but significant steps forward for the benefit of us all.

So, please don’t let the river gods trounce you in giant nasty hole. Join Now! 

North Captiva Island

Just a few hours south of Tampa, Florida is North Captiva Island.


View North Captiva in a larger map

It gets the name from both its captive beauty, and the fact that it served as a prison for female “captives” held for ransom by pirates.

North Captiva

Accessible only by boat or private plan, this half-mile wide island offers roughly 5 miles of pristine white sand beaches to explore, two-thirds of which border a 700-acre state land preserve. Pay to park your car at Pine Island Marina and get ready to leave it all behind.

There is phenomenal tarpon, redfish, snook, and trout fishing in the waters surrounding the island, and there are several charter fishing operations to serve your needs. The abundance of seafood served the Calusa Indians long before it supported a thriving fishing operation, which made use of fish houses to ice down their catch. Those that have fallen out of family ownership now belong to the state of Florida and are considered historical buildings.

Fish House 

A couple of restaurants do serve food, but it is recommended that your bring a sufficient load of supplies. Because there are no cars allowed, golf carts serve as the primary source of transportation.

North Captiva Golf Cart

Of course, a good old rusty bike will do the trick, and there are plenty of other activities including sea kayaking. If you go early in the morning the likelihood of seeing manatees and dolphins are very high.

North Captiva Biking North Captiva Kayaking

Whatever you do, just make sure to find some time to discover your subtle side. Captivity awaits!

Fundraiser for Cycling & Arts Community June 23rd

TUESDAY, JUNE 23RD, DOORS AT 7PM, SCREENING AT 8PM

Downtown Reno: Nevadan Hotel, 3rd Floor Club Cal Neva (West side of Virginia Street)

Proceeds benefit Reno Bike Project and The Holland Project

Register Now

Veer

On the heels of National Bike Month, the Tour De Nez and the Reno Film Festival, Reno’s cycling culture gets a special pre-release screening of Veer. This award-winning, feature length documentary film explores America’s fast-growing bicycling culture by profiling five people whose lives are inextricably tied to bicycling and the bike-centric social groups they belong to. The film follows these characters over the course of a year, offering a behind-the-scenes look at their personal struggles and triumphs. 

Described as a “breakthrough documentary,” the film made its world premiere at the Victoria Film Festival earlier this summer and has won a Jury Award for Best Doc at the Calgary Film Festival, won Best Documentary at the Calgary Underground Film Festival, and was nominated for Best Documentary at the San Joaquin International Film Festival. Veer examines what it means to be part of a community, and how social movements are formed.

REGISTER NOW AND GET YOUR TICKETS

CHECK OUT THE FACEBOOK EVENT

FLICKR PICS AND GOODS

OFFICIAL PRESS RELEASE

TRAILER

Come out and support your local community cycling and arts organizations!

The event is a benefit fundraiser for the Reno Bike Project, a community bicycle shop and cycling advocacy organization, and the Holland Project, Reno’s non-profit youth-run arts, music and culture organization. Sponsors include Twelve Horses, Club Cal Neva, Chrome Bags, Jet Lites, and Silver Peak (“It’s only beer, and it’s only at Silver Peak Reno.”).

See you there!

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The intersection of business and lifestyle. Robert Payne | Seattle, Washington