Just returned from San Antonio, Texas where I organized a special event for more than 400 publishers and media executives at the Sunset Station.
- Event Location
- Specialty Drinks
- Country Band
- Mariachi Band
- Flamenco Dancers
- Email Marketing
- Social Marketing
…were all a part of the event marketing and management process.
After last year’s event I had some high expectations to meet, but I think everyone had a great time. What’s more, it served as a great branding and marketing vehicle.
As one individual stated to me after my follow-up email marketing message:
“I’ve never seen a more compelling followup to a convention by an exhibitor, even though I’ve been in the trade press for more than 30 years. Bravo.“
Works for me!