Just returned from San Antonio, Texas where I organized a special event for more than 400 publishers and media executives at the Sunset Station.

Logistics from:

• Event Location
• Transportation
• Catering
• Specialty Drinks
• Country Band
• Mariachi Band
• Flamenco Dancers
• Booth
• Banners
• Posters
• Flyers
• Email Marketing
• Social Marketing
• Videography
• Photography
• Presentations

…were all a part of the event marketing and management process.

After last year’s event I had some high expectations to meet, but I think everyone had a great time. What’s more, it served as a great branding and marketing vehicle.

As one individual stated to me after my follow-up email marketing message:

“I’ve never seen a more compelling followup to a convention by an exhibitor, even though I’ve been in the trade press for more than 30 years. Bravo.“

Works for me!