Case Studies are probably not the first thing you want to cozy up next to the fire with – and some can make your eyes bleed – but they are effective tools for communicating what you actually do for clients. Get beyond the marketing spin and there is some quality content there.
This year I included a rather bold but hopefully doable strategic initiative which is to produce 1 case study per month. It is now March and so far I have 3 in the bag. Hopefully I can keep it up.
One just completed this week was in conjunction with Savvis, the industry leader in cloud computing. Based in Atlanta, my company uses their infrastructure to manage thousands of media and newspaper properties in North America.
As I state in the case study,
“The media industry has undergone a tremendous revolution in how content is consumed,” said Robert Payne, director of marketing for SAXOTECH. “Our cloud solutions have helped the media leaders compete and get to where they are today.”
Here are a couple of others: